WW vs Noom | Compare Plans | WW UK

WW vs Noom: how do they compare?

From weight loss philosophies to plan specifics, we take a look at how WW and Noom stack up against each other.

If you’re looking for an effective weight loss programme, you’ve probably come across Noom as well as WW.

While both programmes are designed for weight loss, the differences between WW and Noom are plentiful. For one, WW has been helping people lose weight for more than 55 years, thanks to decades of research and constant innovation designed to meet the needs of members at every life stage. Read on to learn more about how WW and Noom compare.

The main differences between WW and Noom

While both WW and Noom are designed to foster weight loss, Noom relies on old-school calorie counting and assigns a red, yellow, or green colour to each food. WW combines powerful behaviour-change science and our science-backed PersonalPoints system, which takes a food’s complete nutritional profile into account by boiling down calories, saturated fat, sugar, and protein into one easy-to-use PersonalPoints value.

On WW, every member gets a personalised PersonalPoints Budget based on height, age, weight, and sex that consists of daily PersonalPoints and weekly PersonalPoints.

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WW vs Noom: programme philosophy

The WW programme is based on proven principles of nutrition and behaviour change science to help you build healthy habits around food, mindset, sleep and activity.

WW offers three different types of plan, so you can choose the one with the level and type of support that best suits you. 

Our Digital plan delivers a personalised weight loss programme through our award-winning WW app. Our new Digital 360 plan, meanwhile, takes things a step further, offering all the benefits of our digital programme plus live, on-demand support from expert Digital 360 coaches for extra guidance and motivation.

If you prefer face-to-face connection and accountability, our Unlimited Workshop + Digital plan also gives you access to as many virtual and in-person workshops as you like.

When following Noom, you get a personalised calorie budget, checklists, worksheets, and digital messaging to help you manage mental and emotional barriers to weight loss.

WW vs Noom: food

No foods are off-limits with either programme. Noom has 3.7 million food options to track, with foods grouped into a traffic light system of green, yellow, and red foods to guide your food choices within a calorie budget.

The science behind the WW PersonalPoints system stems from the proven theory that not all calories are equal: some foods leave you feeling extra satisfied while others may stoke your appetite for more. So while you can spend your PersonalPoints Budget on whatever foods you’d like, members tend to naturally gravitate toward whole foods with higher protein and away from processed foods with higher sugar and saturated fat content, and achieve sustainable weight loss without deprivation.

Everything is on the table: WW’s database has over 45,000 foods, including meal options from 70 restaurants and 3,000+ WW recipes. When they first join WW, members take a science-backed personal assessment on their food preferences, lifestyle, and preferred approach to weight loss. Then, they’re matched with a PersonalPoints Budget and a list of ZeroPoints foods which could include fruits and non-starchy veggies, lean proteins, and/or whole grains.

WW vs Noom: support and personal coaching

There are no in-person meetings or groups on Noom, which offers digital personal coaching through the app. After two weeks on the programme, you're put into a digital support group with other members.

WW offers several modes of support to fit your lifestyle, schedule, and learning style. Digital members can participate in 24/7 Live Coaching via chat and a members-only Connect social network in the WW app, where you can find inspiration and get real-time advice. Digital 360 members get access to all that, plus their very own virtual support squad of Digital 360 Coaches.

If you like the idea of meeting like-minded people and forcing connections in a group environment, our Unlimited Workshops + Digital plan is perfect for keeping you motivated and on-track.

Why group meetings are "critical" for effective weight loss

WW delivers a curriculum of weekly topics that are covered in Workshops and in our digital tools to make creating healthy habits simple and fun through science-backed techniques. By tracking activity along with your food, you earn FitPoints® so you can celebrate your progress toward your goals. As you track these along with weight, you earn “Wins” through our WellnessWins™ rewards programme, to remind you of the strides you’re making in building healthy habits. You can redeem your Wins for real rewards that will motivate you along the journey.

WW vs Noom: at a glance


U.S. News & World Report Rankings*

In 2021, WW was ranked #1 Best Diet for Weight Loss for the tenth consecutive year.

In 2021, Noom was ranked #11 Best Diet for Weight Loss.​

What can I eat?

Everything's on the menu. Provided you stay within your personalised PersonalPoints Budget, you can eat whatever you like! You'll also enjoy ZeroPoint™ foods you don't have to track.

No foods are off limits. You will still count calories, but foods are grouped into a traffic light system of green, yellow and red foods to help guide your food choices.

How it works

It all starts with a science-backed personal assessment. Based on your answers, WW will guide you to a food plan that fits you best. The easy-to-use tools in our app give you access to personalised fitness goals, guided workouts and mini-meditations.

In addition to a personalised daily calorie budget, the Noom app includes checklists, worksheets and digital messaging to help their members manage mental and emotional barriers to weight loss.

RewardsWellnessWins™, our motivational one-of-a-kind rewards programme, recognises and celebrates your daily healthy habits. You earn “Wins” for doing everyday things (like tracking your meals) which you can redeem for FREE exclusive products and experiences.No rewards programme.
Community & SupportWith our app, website, and virtual and in-person WW Workshops, you can choose the level of support that fits your life. Plus, all members have access to 24/7 live chat with a WW Coach and our exclusive members-only social network Connect.

Support is digital through a personal coach. After two weeks on the programme, you are placed into a digital support group with other members.


WW has over 57 years of experience in the science of behaviour change.

Noom was founded about 11 years ago and launched the Noom app in 2010.

WW is the #1 Best Diet for Weight Loss 10 Years in a Row!

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