Plan Basics

SmartPoints® tracking vs. calorie counting

Are you a keen calorie counter? Here’s why a calorie calculator may not tell the whole truth.

What’s really on your plate? Calories tell part of the story – but not all.

For instance, 100 calories worth of cookies doesn’t have the same nutritional value as 100 calories of turkey, tofu or veggies.

Calorie counting without looking at other nutrients may not result in a healthy eating pattern, which is crucial for both weight loss and reducing the risk of disease.

RELATED: What are the best weight loss foods?


Hello SmartPoints.


SmartPoints give you what a calorie calculator can’t.

For example, two meals might contain the same number of calories, but have a very different SmartPoints® value, as per the example below.

The sandwich (Warburton Thins with 30g wafer thin ham, salad and 1 tablespoon of reduced fat mayo) and the 120g pot of 0% fat Greek-style yoghurt adds up to 241 calories. The doughnut is also 241 calories.

However, the sandwich and yoghurt add up to 5 SmartPoints, whereas the doughnut has a SmartPoints value of 10.

Health at the helm.


Our SmartPoints system focuses on health, not just calories, drilling down into complex nutritional science to make healthy eating simple.

Every food and drink is assigned a SmartPoints value: one easy-to-use number based on four components. Calories form the baseline, sugar and saturated fat drive the number up, and protein brings it down.

It’s all based on the latest nutritional science, and gently guides you towards a healthier pattern of eating with more lean protein, fruits and veggies, and less unhealthy sugar and fats.

RELATED: Eat fat to lose fat – how ‘good’ fats could support your weight loss goals

When you join WW, you’ll answer a few questions to determine your personalised SmartPoints budget – then it’s up to you how you spend them.

In addition to your personal daily allowance, you also have a weekly allowance for added flexibility. You can fall back on this if you’re going out for a meal, or just want to indulge!

By keeping to these allowances, you’ll enjoy delicious, nutritious foods and still create the energy deficit you need for a healthy weight loss of up to 2lb per week.

So instead of asking, ‘How many calories should I eat a day?’, you can choose foods based on their SmartPoints value, your SmartPoints budget, and what you’re in the mood for!

With built-in flexibility, you can get on with enjoying life and the foods you love.


Tracking made simple.


Our top-rated app makes tracking your food and drink quick and easy. It’s even got a built-in barcode scanner, so you know which foods to put in your trolley at the supermarket (and which to leave on the shelves).

Prefer notepads and pens? Not to worry – we have a Starter Kit containing our exclusive WW journal, plus pocket-sized supermarket and restaurant guides.

Our SmartPoints system recognises that perfection is overrated. We encourage you to be kind to yourself. If you’ve had a bad day, let it go (that’s what your weeklies are for!) and start fresh tomorrow. Follow your budget as best you can, make healthy choices, and most importantly – keep going!

RELATED: How the WW app can help you reach your goals