10 Crunchy Snacks That Bring Big Flavor Energy

WW members love crunch so much, we couldn’t stop the flavor train at “salty.” Here’s a guide to finding the best bites for your taste buds.
Published July 25, 2022

It’s proven: We’re biologically wired to crave crunch. And at the WW Shop, there’s no shortage of dance-party-in-the-mouth flavors that we’ve coined BFE: Big Flavor Energy. Here’s a deep dive into our spicy, cheesy, tangy, zesty, salty, and sweet flavors, which max out at just 3 Points® value—with no artificial flavors, colors, and gluten you’ll find in typical chips.


Why You Should Eat Crunchy Snacks If You Want Them


First thing’s first: If you’re looking for an after-lunch crunch or plan to pack a secret stash for the movies, you’re not alone. And even better news, there’s no need to hold back.

Research shows that swearing off any food can make you want it more,* potentially creating the opposite effect of what you were hoping for, according to Angela Goscilo, M.S., R.D., a registered dietitian and the senior manager of nutrition at WW . And that forbidden-fruit mindset is fertile ground for overeating. After all, you tend to want what you can’t have, explains Allison Grupski, Ph.D., a behavioral psychologist and the WW senior director of behavior change strategies and coaching.

Another reason crunchy snacks make our mouths water? We’re wired to think they’re better for us. “Noisy fruit and vegetables signal a fresher product, and fresher products are likely to have retained more of their nutrients,” Charles Spence, Ph.D., a professor of experimental psychology at the University of Oxford in England, told us.

The combination of bold flavors plus crunch could even aid in mindful eating. Practicing mindfulness means really appreciating the texture and flavor of your food, so you’re less likely to overeat, according to research. When you have sensory-rich, highly palatable crunchy snacks, it’s easier to savor every bite, increasing satisfaction and decreasing overeating.

For those times you want something beyond sea salt (we’ve got a chip, crisp, and snap for that), check out 10 snacks that are crunchy plus:


1. Spicy



If you’re the pal who puts hot sauce on everything, check out WW Buffalo Veggie Snaps. These crispy, potato-based straws are made with real tomato and spinach and dusted with a cayenne pepper-infused seasoning for a sizzling 2 Points value per serving.

2. Cheesy



Think everything with cheddar is better? Pick up WW Mac & Cheese Potato Sticks, which are like a bowl of the classic comfort food in snack form. For a protein boost, try WW Cheddar Cheese Protein Puffs, which pack 11 grams of protein per serving. And if it’s a Doritos® doppelganger you’re after, our WW Nacho Tortilla Chips are equally bold, better-for-you versions of the cheesy, childhood favorite.

3. Zesty



A combination of vivid, bold, spicy, and savory, zesty is one of those “I know it when I taste it” flavors. WW Barbecue Potato Crisps and WW Honey BBQ Crunchy Thins have that perfect mix of sweet, smoky, and savory, instantly transporting you to a backyard cookout. Try the crisps when you want subtle crunch, and the thins when you want off-the-charts crackle (they’re our crunchiest snacks ever!).

4. Tangy



Pucker up—these are for the snackers that love anything vinegary, sour, and acidic. Think flavors like ranch, salt & vinegar, and sour cream & onion. We have snacks in all three of those flavors: New WW Ranch Tortilla Chips, WW Salt & Vinegar Potato Crisps, and WW Sour Cream & Onion Crunchy Thins give you all those sour spices layered on different levels of crunch for only 2 to 3 Points value each.

5. Sweet



We’re capping off this list in the same way we would cap off any multicourse meal: with something sweet. If you haven’t tried our WW Iced Cinnamon Puffs yet, think fresh-out-of-the-oven cinnamon buns shrunk down to portable, crunchier versions of themselves. The puffs have an airy rice base made with quinoa, flax, and chia, all drizzled in creamy icing for a decadent post-dinner (or anytime) dessert.

*Effect of Restriction on Cravings: International Journal of Eating Disorders. (2005). “The effect of deprivation on food cravings and eating behavior in restrained and unrestrained eaters.” https://pubmed.ncbi.nlm.nih.gov/16261600/