Personalized Weight Loss Like Never Before—No Two Plans Are Alike!| WW USA
Eat What You Love.
Lose the Weight You Want.
How Our Program Works
Out with Green, Blue, and Purple... In with our first and only weight-loss plan designed uniquely for you—and only you! Really—No. Two. Are. Alike.
Customization Like Never Before.
The PersonalPoints™ Program is our first ever where every person gets their own unique plan. After you join WW, we’ll ask you a series of questions via our PersonalPoints Engine, then our nutrition and behavior change scientists design your specific Points® Budget and ZeroPoint™ foods list.
One App. All The Game-Changing Tools You Need.
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1M+ 5-Star App Reviews
Our award-winning app makes it easier to lose the weight you want while eating the foods you love. And it's included in all memberships! Get:
- Your own individualized weight-loss plan proven to help you eat well, move more, and get the results you crave.
- 24/7 Coach chat, weekly progress reports, food barcode scanner, 12,000+ recipes, a restaurant database, and on-demand workouts.
Based on groundbreaking nutritional and behavior change research, the WW program makes building healthy habits easier so you stick with them! For the first time ever, you’ll add Points® for doing healthy things—like eating veggies, drinking water, and moving more.
WW Members Lose 2x More Weight Than Doing It on Their Ownᶿ
There’s a Membership for Every Body
Take our quiz and we’ll match you with the membership that fits your lifestyle and goals. Then join WW and we’ll design your unique weight-loss plan.
Start Today with the #1 Doctor-Recommended Weight-Loss Program!†
Your Top Questions, Answered!
Unlike other weight-loss programs, we look at calories and complex nutrition data to create one simple number: a food’s PersonalPoints™ value. Your unique Points® Budget and ZeroPoint™ foods list will be customized to the foods you love, and now you can add Points—making good-for-you habits more rewarding and likely to stick! It’s exactly why healthier eating feels easier—and actually fun—on WW.
We know change can be tricky when things are going great, but you now get an entirely individualized plan and ZeroPoint foods list based on the foods you love—and more personalization leads to more success. Join WW, then tell us which foods those are via our PersonalPoints Engine—they’ll most likely appear on your ZeroPoint foods list.
After you join, you’ll answer a few questions in our revolutionary PersonalPoints Engine—it factors in your answers with our weight-loss expertise, then custom-builds your Points Budget, ZeroPoint foods list, and activity target.
Anything—seriously. Nothing is off-limits! When you join WW, our PersonalPoints Engine will determine your unique PersonalPoints Budget and individualized ZeroPoint foods list. You can eat whatever you want—just follow your Budget!—and reach for ZeroPoint foods as often as you like, without spending any Points.
When it comes to nutrition, calories don’t tell the whole story. PersonalPoints factor in calories but also protein and fiber, and they differentiate between natural and added sugars, as well as unsaturated versus saturated fats. Your Points Budget is one-of-a-kind and will guide you toward a healthier pattern of eating so you’ll lose weight and feel good. Just eat, track Points, and lose the weight.
Get meal planners, plus food, water, weight, and activity trackers; over 12,000 recipes; a restaurant database; a barcode scanner (for tracking made easy!); on-demand workouts; 24/7 chat with a Coach; weekly progress reports; and more. The app is included with all WW memberships!
Have to? Of course not. It’s totally your choice. Workshops are available to attend in-person or virtually, so you can do what’s right for you.
WW Coaches are experts on our program and behavior change. They provide the support you need, exactly when you need it. Whether in a live Workshop or through Coaching in the WW app, their advice (and encouragement!) will help you reach your goals.
WW is the #1 Doctor-Recommended Weight-Loss Program.†
†Based on a 2020 IQVIA survey of 14,000 doctors who recommend weight-loss programs to patients.
U.S. News & World Report ranked WW the #1 Best Diet for Weight Loss for 12 years in a row (2011–2022).
WW is the Most Trusted Weight Loss Program as part of the BrandSpark® Newsweek Most Trusted Awards.††
††Voted Most Trusted Weight Loss Program by American Shoppers based on the 2022 BrandSpark® American Trust Study.
‡WW is the most proven weight-loss program ever with over 100 published studies, including 35-plus gold standard randomized controlled trial publications that demonstrate the effectiveness of WW for both weight-loss and wellness outcomes.
WW members lose 2x more weight than doing it on their own.ᶿ
ᶿTate DF, Lutes LD, Bryant M et al. Efficacy of a Commercial Weight Management Program: A Randomized Multi-Country Controlled Trial. JAMA Network Open. Accepted. June 2022.