WEIGHT WATCHERS LEVERAGES IOS 8 AND HEALTHKIT WITH NEW FEATURES
Tapping into new capabilities to improve the member experience on Weight Watchers mobile app
NEW YORK, NY (October 3, 2014) – Weight Watchers International, Inc. (NYSE: WTW) is announcing new features for its subscriber app that make the most of the new iOS 8 and HealthKit capabilities to improve the member experience in the Weight Watchers app for iPhone.
One of the reasons Weight Watchers works is that people can track what they eat and how much they exercise in their goal to achieving long term weight loss. The features implemented with iOS 8 and HealthKit make both food and activity tracking easier as well as allowing members to easily see where they stand for the day compared with their target.
Without opening the Weight Watchers app, members who are using an iPhone running iOS 8 will now be able to:
- See their PointsPlus® value totals for the day simply by swiping down from the lock screen to view a dashboard in the Today View, which helps them to make smart food decisions in the moment.
- Read nutrition and fitness data in the Health app with user’s permission to calculate the PointsPlus value. For food purchased through an app, members will benefit from automatic tracking. For activity, the Weight Watchers app will be able to read Steps data captured in the Health app and automatically track
“When our team learned about iOS 8 and HealthKit, we were eager and determined to be among the first to use the new capabilities to improve our digital tools, “ said Dan Crowe, Chief Technology Officer at Weight Watchers International. “A successful, seamless and engaging member experience is at the core of our technology platform. Integrating with Apple on these updates provides a powerful combination of efforts around innovation, science and technology.”
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About Weight Watchers International, Inc.
Weight Watchers International, Inc. is the world’s leading provider of weight management services, operating globally through a network of Company-owned and franchise operations. Weight Watchers holds more than 40,000 meetings each week where members receive group support and learn about healthy eating patterns, behavior modification and physical activity. Weight Watchers provides innovative, digital weight management products through its websites, mobile sites and apps. Weight Watchers is the leading provider of digital weight management products in the world. In addition, Weight Watchers offers a wide range of products, publications and programs for those interested in weight loss and weight control.