Noom vs WW | WW USA

WW vs. Noom - How we help you lose weight

No calorie counting. No restrictions. No good or bad foods. WW teaches you the how and the why behind weight loss with real tools and expert coaching.

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How WW is different

WW is not restrictive and not a diet

  • There are no good or bad foods, no red or green lights. With WW, all food is on the menu—and we mean everything.

We don't count calories

  • So you don’t need to track every food. Our SmartPoints system nudges you to make healthier food choices that you will actually want to eat.

You won’t be hungry

  • WW gives you a flexible food budget that matches your life and preferences—not a small number of calories to eat that leaves you hungry and grumpy.

Not just psychology articles

  • We are here to teach—not preach. That’s why we go beyond the “why” of weight loss to the “how” with our science-backed behavior change techniques that teach you actionable tools to lose weight and build healthy habits that stick. Learn the how of weight loss with the WW app and get support from our expert Coaches who are here to support you and keep you focused on your goals.
A black woman with blue hair is laughing on a couch while petting a medium-sized black and brown dog. Superimposed to the right of the image is a mobile app screenshot of the WW MyDay screen with SmartPoints tracking.
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Lose weight, or your money back! Plus, just $10 a month to start.

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Former Noom customer Coralie P. says:

“The [SmartPoints] make losing weight better. The science behind it somehow just works way better than counting calories.[...].

WW allows you to have whatever you want but encourages you to get the bulk from the [ZeroPoint] foods with 0 guilt! This leaves more room for indulgences.”

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Lose weight, or your
money back!

Just $10 a month to start. Plus, get our Money Back Guarantee.
With select plan purchase.
Digital
Digital
Eat well, move more, and lose the weight you want with a personalized action plan, progress reports, easy-to-use tracking tools, and 24/7 Coach chat—all in our award-winning app.

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Digital 360
Digital 360
Everything you’d get with Digital, plus extra support from expert Coaches and exclusive access to live and on-demand wellness experiences, such as cooking demos, nutrition classes, fun workouts, and inspirational podcasts featuring celebrity guests.

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Workshops are back!
Unlimited Workshops
Unlimited Workshops + Digital
Get in-person and virtual weight-loss support from your Coach and group—whenever you need it. We’re reopening with more locations and times, including unlimited virtual sessions. Plus Digital.

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Digital
Digital
Eat well, move more, and lose the weight you want with a personalized action plan, progress reports, easy-to-use tracking tools, and 24/7 Coach chat—all in our award-winning app.

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Digital 360
Digital 360
Everything you’d get with Digital, plus extra support from expert Coaches and exclusive access to live and on-demand wellness experiences, such as cooking demos, nutrition classes, fun workouts, and inspirational podcasts featuring celebrity guests.

Loading...
Workshops are back!
Unlimited Workshops
Unlimited Workshops + Digital
Get in-person and virtual weight-loss support from your Coach and group—whenever you need it. We’re reopening with more locations and times, including unlimited virtual sessions. Plus Digital.

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KEY FEATURES

Weight Watchers Logo

Noom Weight Loss Logo

Cost Comparison

With WW, you get more for your money. Standard monthly fees are:
$21.95 for Digital (app)**
$29.95 for Digital 360**
$44.95 for Unlimited Workshops + Digital**
Check out our current offer and save!

$49.50 per month for the app**

Efficacy

WW has over 55 years of expertise, weight loss research, and innovation, which has helped millions lose weight.
WW is the #1 most proven program, with over 100 published studies proving its efficacy. The program is developed by nutritional and behavior science experts. WW’s science board includes RDs, psychologists, and PHDs.
WW is the #1 Doctor-Recommended Weight-Loss Program†
U.S. News & World Report ranked WW the #1 Best Diet for Weight Loss for 11 years in a row (2011-2021). Learn More

Noom is just over 10 years old.

Noom has over 25 peer-reviewed scientific articles that inform users, practitioners, scientists, and the public about how our methods work and how effective they are.

No 2021 US News & World Report ranking.

What can you eat?

WW’s science-backed SmartPoints® system takes complex nutrition and distills it down to one easy-to-understand number to make choosing what to eat simpler. No food is off-limits.

For extra flexibility, you'll get a custom list of ZeroPoint™ foods—which can include chicken, potatoes, whole-grain pasta, and more!—that you don't have to track or measure (depending on your food plan). This gives you freedom in what you eat, so you’re never missing out.

On Noom, you will count calories, but foods are grouped into a traffic-light system of green, yellow, and red to guide your food choices. Similarly, no food is off limits, but you are guided to track every food.

App Features

● Food tracking with barcode scanner, restaurant finder, recipe builder, meal planner, and huge database for easy tracking
● 10,500+ delicious recipes
● In-app workouts from FitOn and Aaptiv, plus track activity in the app by integrating your device to earn FitPoints®
● 24/7 Live Coaching
● Digital 360 members can tune in to daily CoachLIVEs and a full schedule of on-demand events, videos, and podcasts.
● Connect, WW’s exclusive members-only social network, where you can find inspiration—and get real-time advice.
● “What’s In Your Fridge” tool suggests recipes based on what you have.
● Action Plans to motivate you towards weekly goals.
● Progress Reports show your weight-loss journey alongside your wins for fitness, mindset, and sleep.
● 5-Minute Coaching.
● Sleep tools like bedtime reminders, sleep tracking, and other features to help you de-stress.
● Mindset tools including Headspace meditations.
● WellnessWins rewards program.

● Track the foods you eat by searching a database or scanning barcodes.

● Log exercise, weight, blood pressure, and blood sugar in-app

● 1:1 health coaching during business hours.

● Interactive articles and quizzes.

U.S. News & World Report ranked WW the #1 Best Diet for Weight Loss for 11 years in a row (2011-2021). Learn more

Voted most trusted Weight Loss Program by American Shoppers based on the 2021 BrandSpark® American Trust Study.

WW is the #1 Doctor-Recommended Weight-Loss Program†
†Based on a 2020 IQVIA survey of 14,000 doctors who recommend weight-loss programs to patients.

U.S. News & World Report ranked WW the #1 Best Diet for Weight Loss for 11 years in a row (2011-2021).

WW is the Most Trusted Weight Loss Program as part of the BrandSpark® Newsweek Most Trusted Awards.††

††Voted most trusted Weight Loss Program by American Shoppers based on the 2021 BrandSpark® American Trust Study.

WW is the most proven weight-loss program ever with over 100 published studies, including 25+ gold standard randomized trials that demonstrate the effectiveness of WW for both weight loss and wellness outcomes.

**This price represents standard pricing. WW may run promotional offers that can lower costs. The price of Noom may also vary.