About Weight Watchers' myWW Purple | WW USA

How myWW Purple works

On myWW, you’ve got a personalized amount of SmartPoints® to spend on any food you choose, and 300+ foods that are zero.

 

Purple 101

Purple guides you toward a long list of foods that form the basis of healthy eating habits, with a modest SmartPoints Budget that you can spend on other foods you love. You'll build meals around 300+ ZeroPoint foods including fruits, veggies, lean proteins, and whole grains, and track other foods that have SmartPoints values.

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