About Weight Watchers' myWW Purple | WW USA
How myWW Purple works
On myWW, you’ve got a personalized amount of SmartPoints® to spend on any food you choose, and 300+ foods that are zero.
Purple guides you toward a long list of foods that form the basis of healthy eating habits, with a modest SmartPoints Budget that you can spend on other foods you love. You'll build meals around 300+ ZeroPoint foods including fruits, veggies, lean proteins, and whole grains, and track other foods that have SmartPoints values.