Learn about ZeroPoint™ foods and the NEW! WW PersonalPoints™ Programme| WW UK

A collection of fruits and vegetables displayed on a table in an artful way.

Introducing new ZeroPoint™ foods!

Personalised, nutritious eats you can always turn to - no tracking, no measuring, no hunger.

About ZeroPoint™ foods


You’ve kicked off your NEW! WW PersonalPoints™ programme journey, downloaded the WW app, and stocked your fridge. Now, let’s eat! Remember, everything’s on the menu with WW, and you have a totally personalised ZeroPoint™ foods list to guide you towards a healthier pattern of eating.

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Two WW members cook chicken on a sheet pan together.
WW members Jessie D. and Jacqueline S. lost 4st 4lbs and 3st 13lbs. People following the WW programme can expect to lose 1-2 lbs/week.

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Like our previous SmartPoints™ system, we look at calories and big-picture, complex nutrient data to create a food’s PersonalPoints™ value. But our NEW algorithm factors in even more nutritional elements to guide you towards foods higher in unsaturated fats, fibre, and protein and lower in added sugars and saturated fats. ZeroPoint™ foods have - you guessed it - zero PersonalPoints™.

These nutritional powerhouses are full of lean protein, fibre, and healthy fats, so they serve as the foundation of healthy eating, and are generally critical to your overall health. They also add bulk and flavour to meals, not Points® to your Budget, so you don’t have to weigh, track or measure them - no matter how many you eat in a day.

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A screen of the app showing different zeropoint foods.‏‎ ‎ ‎

Discover your zero heroes

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  • It starts with a simple series of questions designed by our nutrition experts that help us understand which foods you love most and eat often.
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  • Then, our revolutionary PersonalPoints™ Engine builds your unique ZeroPoint™ food list balancing it out with your new PersonalPoints™ Budget to ensure you can eat what you love and lose weight.
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Squash, kale, apples, and grapes.
A sneak peek at ZeroPoint™ foods


Remember: everyone’s list will be different - because it’s tailored to you!
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  • Non-starchy veggies
  • Potatoes & starchy veggies
  • Fruits
  • Yogurt & cottage cheese
  • Brown rice & other grains
  • Avocado
  • Fish & shellfish
  • Oats
  • Poultry
  • Pasta & noodles
  • Tofu & tempeh
  • Corn & popcorn
  • Beans, peas & lentils
  • Eggs

Your ZeroPoint™ food questions, answered!

They’re real, wholesome nutritional powerhouses you can think of as your “grocery shopping go-to's” because they form the foundation of a healthy pattern of eating. These foods, ranging from fruits and veggies, lean chicken and turkey breast, fish and shellfish, and whole wheat pasta and potatoes, encourage variety. They’re also regular, everyday foods that are easy to have on hand.


If you’re concerned about overeating ZeroPoint™ foods, here’s some guidance: eat them in your usual portion sizes. If eggs are one of your ZeroPoint™ foods and you normally eat two at breakfast, stick to that. If you’re still hungry later, have another one - you’ll soon figure out the right portion for you. Remember to use ZeroPoint™ foods as a base to build a healthy meal, to boost flavour in salads, omelettes, sandwiches, and more, or as a simple snack that will help you stay full and satisfied.


These foods are recommended by national and international guidelines (including the World Health Organisation) as a part of a healthy pattern of eating. And of course, they’re delicious! That’s how we landed on fruits, non-starchy veggies, chicken and turkey breast, fish and shellfish, beans, peas and lentils, tofu and tempeh, non-fat yogurt and cottage cheese, potatoes and sweet potatoes, corn and popcorn, whole wheat pasta, brown rice, quinoa and other whole grains, eggs, and avocado.