Skip to main contentSkip to footer
Join now
Join now

WW vs. Noom - How we help you lose weight | WW Canada

[{"type":"span","children":[{"text":"Learn more"}]}]

Ends today: just $12/month! With select plan purchase.

Grilled cheese with pickles on a blue plate
New PersonalPoints

WW vs. Noom - How We Help You Lose Weight

No calorie counting. No restrictions. No good or bad foods. WW teaches you the how and the why behind weight loss with real tools and expert coaching.

Take personal assessment
Join now
Join now

How WW Is Different

WW is not restrictive and not a diet

  • There are no good or bad foods, no red or green lights. With WW all food is on the menu - and we mean everything.

We don't count calories

  • So you don’t need to track every food. Our PersonalPoints system nudges you to make healthier food choices that you will actually want to eat.

You won’t be hungry

  • WW gives you a flexible food budget that matches your life and preferences - not a small number of calories to eat that leaves you hungry and grumpy.

Not just psychology articles

  • We are here to teach - not preach. That’s why we go beyond the “why” of weight loss to the “how” with our science-backed behaviour change techniques that teach you actionable tools to lose weight and build healthy habits that stick. Learn the how of weight loss with the WW app and get support from our expert coaches who are here to support you and keep you focused on your goals.
Take your Personal Assessment
A black woman with blue hair is laughing on a couch while petting a medium-sized black and brown dog. Superimposed to the right of the image is a mobile app screenshot of the WW MyDay screen with PersonalPoints tracking.
A black woman with blue hair is laughing on a couch while petting a medium-sized black and brown dog. Superimposed to the right of the image is a mobile app screenshot of the WW MyDay screen with PersonalPoints tracking.

You don’t need to do it alone.

WW is here to help with a roadmap to weight loss through our science-backed behaviour change techniques. We use modern nutritional science and our award-winning app to help nudge you towards a healthier eating pattern and sustainable weight loss. Our expert coaching provides you with the customized level of support you need to help you stay focused on and reach your goals.

“The [PersonalPoints] make losing weight better. The science behind it somehow just works way better than counting calories.[...]. WW allows you to have whatever you want but encourages you to get the bulk from the [ZeroPoint] foods with 0 guilt! This leaves more room for indulgences.”

Coralie P. - former Noom customer
Core membership

Effective. Simple. Anything but basic. Unlock our easy-to-use tools to lose the weight you want. Get a science-backed and customized nutrition plan for your lifestyle, trackers, 7,000 recipes for meal inspiration, 24/7 coach support, and more—all in our award-winning app. It’s everything you need to live our program—and build healthy habits for life. (Workshops are not included.)

Have a promo code? You can add it at checkout!
Choose Duration
Next Step

The Science Behind PersonalPoints

Not all calories are created equally, that’s why our science-backed, rooted-in-research PersonalPoints system takes the nutritional info of a food and boils it down to one number: the PersonalPoint value. Lower PersonalPoints foods fit more easily in your daily and weekly budget.

  • Calories establish the baseline
  • Protein lowers the PersonalPoints
  • Sugar and saturated fat increase the PersonalPoints

A closeup shot of a mobile phone screen displaying a WW recipe with 6 PersonalPoints
A closeup shot of a mobile phone screen displaying a WW recipe with 6 PersonalPoints

The WW Approach

ZeroPoint™ foods

  • Are exactly what they sound like—foods that have zero PersonalPoints value and are healthy, nutritious go-tos. Turn to these nutritional powerhouses to keep you satisfied and on track.

We are not one size fits all

  • From your list of ZeroPoints foods to your personalized PersonalPoints budget we will set you up with a plan that fits your goals and your life.

Personalized. Simple. Holistic

  • Take our personal assessment to get a full picture of your wellness going beyond weight. The PersonalPoints program supports the food, fitness, mindset, and sleep aspects of your journey, because we know that what is on your mind is just as important as what is on your plate.

No need to find (and pay for) a separate fitness app

  • Our WW app has hundreds of video and audio workouts for all fitness levels, right at your fingertips from Obe, FitOn, and Aaptiv - free with your WW membership.

More than just chatting with coaches

  • We have real life coaches (they are WW members too!) who are here to support you, and keep you focused on your goals.
A man sits cross-legged on a yoga mat. His eyes are closed and his arms are raised above his head with his fingers interlaced in a yoga pose. Superimposed to the right is a mobile app screenshot of the Aaptive content page with various fitness program options.
A man sits cross-legged on a yoga mat. His eyes are closed and his arms are raised above his head with his fingers interlaced in a yoga pose. Superimposed to the right is a mobile app screenshot of the Aaptive content page with various fitness program options.

We Have A Mission And We Have Legacy

  • We inspire healthy habits for real life. For people, families, communities, the world - for everyone.
  • We have been leaders in weight loss for almost 60 years with a panel of experts guiding our ever evolving science-backed program.
  • We've been named the #1 Best Diet for Weight Loss and Best Diet Program for 12 consecutive years!
  • We are the #1 doctor-recommended weight-loss program*
*Based on a 2023 survey by Cerner Enviza of 500 doctors who recommend weight-loss programs to patients.
A black man sits at a table with his laptop and a coffee.
A black man sits at a table with his laptop and a coffee.

A Truly Canadian Community

  • Your WW membership gives you access to the WW Canada app, where you can connect with Canadian coaches and get support from WW members from across the country.
  • Access Canadian-specific articles, content, and experiences like WW Presents (our speaker series) and CoachLIVES (20-minute webinars) with Canadian coaches.
  • Plus, use our uniquely Canadian food database to scan and track local products and foods.
Explore the app
A screenshot of the WW app displaying a member's daily SmartPoints.
A screenshot of the WW app displaying a member's daily SmartPoints.

12 Months‡

PLEASE NOTE FOR THE 12-MONTH COMMITMENT PLAN: Your account will automatically be charged the discounted monthly fee of $12.00 until the completion of your 12-Month Commitment Plan. Thereafter, you will be charged the standard monthly fee of C $30.00 until you cancel. While you may cancel your subscription at any time, cancellation will not go into effect until the end of your Commitment Plan. Thereafter, our standard cancellation policy applies. Tax additional. Applicable taxes added to all fees at checkout. In Ontario, Quebec, Nova Scotia and Manitoba only: if you want your cancellation to be processed immediately, you must contact Customer Service at 24/7 Live Coaching on the WW app or website or by calling 1-800-651-6000.

6 Months†

PLEASE NOTE FOR THE 6-MONTH COMMITMENT PLAN: Your account will automatically be charged the discounted monthly fee of C $20.00 until the completion of your 6-Month Commitment Plan. Thereafter, you will be charged the standard monthly fee of C $30.00 until you cancel. While you may cancel your subscription at any time, cancellation will not go into effect until the end of your Commitment Plan. Thereafter, our standard cancellation policy applies. Tax additional. Applicable taxes added to all fees at checkout. In Ontario, Quebec, Nova Scotia and Manitoba only: if you want your cancellation to be processed immediately, you must contact Customer Service at 24/7 Live Coaching on the WW app or website or by calling 1-800-651-6000.

1 Month^

NO ANNUAL CONTRACT. EASY TO CANCEL.

PLEASE NOTE FOR THE 1-MONTH PLAN: Plans automatically renew at the end of the initial plan period and you will be charged the standard monthly fee (currently C $30.00) thereafter until you cancel. Tax additional. Applicable taxes added to all fees at checkout. In Ontario, Quebec, Nova Scotia and Manitoba only: if you want your cancellation to be processed immediately, you must contact Customer Service at 24/7 Live Coaching on the WW app or website or by calling 1-800-651-6000.

Offer Terms: Offer ends April 28, 2025 (11:59pm EST). Get a waiver of our $35 Starter Fee and pay a discounted rate of just $12 a month for your first 12 months when you purchase a Core 12-Month Commitment Plan. Plans auto-renew at the end of the applicable plan period, and you will be charged monthly thereafter at the standard monthly fee until you cancel. While you may cancel your subscription at any time, cancellation will not go into effect until the end of your Commitment Plan. Thereafter, our standard cancellation policy applies. Offer available to new members only.

Offer terms: Get a waiver of our C $35.00 Starter Fee and your account will be automatically charged a discounted monthly fee of $12.00/month for your first 12 months when you purchase a 12-Month Commitment Plan. At the end of the 12-month plan period, plans auto-renew at the standard monthly fee thereafter until you cancel. While you may cancel your subscription at any time, cancellation will not go into effect until the end of your Commitment Plan. Thereafter, our standard cancellation policy applies. Offer available to new and rejoining members only.

Offer terms: Get a waiver of our C $35.00 Starter Fee and your account will be automatically charged a discounted monthly fee of C $20.00/month for your first 6 months when you purchase a 6-Month Commitment Plan. At the end of the 6-month plan period, plans auto-renew at the standard monthly fee thereafter until you cancel. While you may cancel your subscription at any time, cancellation will not go into effect until the end of your Commitment Plan. Thereafter, our standard cancellation policy applies. Offer available to new and rejoining members only.

Plans auto-renew at the end of the applicable plan period, and you will be charged monthly thereafter at the standard monthly fee (currently C $30.00) until you cancel.