Our most flexible & livable program ever!

The WW FreestyleTM program builds on our incredibly effective SmartPoints® system and bumps up the benefits even more!

How Freestyle works

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Every food and drink has a SmartPoints value: one easy-to-use number that’s based on calories, saturated fat, sugar, and protein. You are assigned a SmartPoints budget that nudges you into making healthier eating choices, while staying satisfied and seeing weight-loss results.

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Our ZeroPointTM foods category is made up of lean proteins, fruits, and vegetables. These foods provide a foundation from which you can build a healthy pattern of eating without imposing a great risk of overeating, so it’s easier to pay attention to when you feel satisfied, rather than overeating them. It's much harder to eat six chicken breasts than six cookies.

WW is the #1 Doctor Recommended Weight Loss Program*

*Based on a 2019 survey of 500 doctors who recommend weight loss programs to patients

Eat what you want.
Track what counts.

With WW Freestyle, you don’t need to track ZeroPointTM foods, but at the beginning of the program, we do encourage you to track all of your foods to get familiar with the SmartPoints system.

Science of SmartPoints


With our one-of-a-kind rewards program, 
every day can be a win!

As you earn more and more Wins, you'll unlock higher tiers of rewards.

Redeem your wins for rewards to receive free exclusive WW products delivered right to your door!

Check out our latest new products from Pzizz and INDOCHINO.

Do what moves you

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We encourage you to move a little more each day - and will meet you where you are, no matter your activity level.

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WW Freestyle will help you find an activity that fits your life. Doing what you enjoy instead of what you think you “should” do is the key to sticking with physical activity.


Shift your thinking

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Finding success with weight loss is about being in the right frame of mind. With WW Freestyle, you’ll learn new skills and techniques to help you shift your mindset. Because if you THINK differently you’ll act differently.

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A shift in your mindset will help you gain greater self-awareness to make different choices, so you can achieve your goals and become a happier, healthier you.

What are ZeroPoints Foods?
Choose the plan that’s best for you:
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Workshop + Digital

Attend weekly WW Workshops where you will connect with other members and find unconditional support. Use the Digital tools to stay on track between meetings.

Starting at $6.84/week

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Our easy-to-use Digital tools let you work the program on your own terms. 100% online, with 24/7 chat support.


Starting at $2.99/week