Why SmartPoints are smarter than calories

The SmartPoints system goes beyond calories so you can eat what you love. (Just smarter!)
Published January 12, 2020

When it comes to how food impacts your body, calories tell part of the story—but not all. For example, 100 calories-worth of cookies won’t provide the same nutrients that 100 calories of turkey, tofu, or vegetables would.

Calorie counting without looking at other nutrients may not result in a healthy eating pattern, which is crucial for both weight loss and reducing the risk of disease.



Healthy eating made simple


We want to help you reach your weight-loss goals, but we also want you to eat what you love. Along the way you'll build a positive, healthy relationship with that food; one that can last a lifetime. 

Our SmartPoints system takes complex nutritional science, and distills it down to one easy-to-use number: the SmartPoints value. It's based on four components: 

  • Calories form the baseline.
  • Sugar and saturated fat drive the number up.
  • Protein brings the number down.

It's all backed by the latest nutritional science, and gently guides you towards a healthier pattern of eating with more lean protein, fruits and veggies, and less unhealthy sugar and fats. 


Your SmartPoints Budget


You have a personalized daily SmartPoints Budget. It’s up to you how you spend them.

In addition to your daily Budget, you also have a weekly Budget for added flexibility. You can use this as a cushion if you’re going out for a meal, or just want a special treat.

You also have the option to save up to 4 SmartPoints per day. They'll automatically roll over into your weeklies.

By staying within your Budget, you’ll enjoy delicious, nutritious foods and still create the energy deficit you need for a healthy weight loss of up to 2lb per week.



Here’s the real secret to success



Be kind to yourself. Perfection is overrated. It tends to lead straight to the "I’ve blown it" effect, where one bowl of chocolate ice-cream makes you feel like you might as well give up and go for seconds. Instead, be pretty good most of the time: Follow your Budget, make healthy choices, and keep going. This is a lifestyle, not a temporary fix. 



The WW app makes tracking simple


Our award-winning WW app makes tracking your food and drink quick and easy. It’s even got a built-in barcode scanner so you know which foods to put in your cart at the supermarket (and which to leave on the shelves).