Our behaviour change experts have a mantra: "What you reward, you repeat." It’s not just a catchy phrase; it’s grounded in science. Consider your own life: You know that thing—we all have one!—you know you should do but just can't get yourself started? A proven way to make it a habit is to reward yourself for doing it.
That's why our new WW program rewards you for behaviours that we know will help you succeed. Here's more on how (and why) it works.
