Weight loss

12 weight-loss motivation tips backed by science

What research shows about staying motivated, no matter what.
Published 8 March 2021

While everyone’s weight-loss journey is different, almost everyone can agree that finding the motivation to drop the pounds—and then keep ‘em off—can be challenging. That’s why we like to talk about momentum over motivation. “We tend to put things off until we feel ‘motivated,’ but the truth is, actually doing those things is motivating,” says behavioral psychologist Allison Grupski, Ph.D., WW vice president of behavior change strategies and coaching. In other words, building momentum propels us forward.

To help you on your way to your weight-loss goals, use these 12 science-backed tips.

1. Establish why you want to lose weight

A snide comment from your mum or a friend’s plea to join her on a new diet? Not reasons to adopt a slim-down regimen. Instead, it’s important to determine why you want to lose weight. When a person’s weight-goals come from within, they may be more likely to see long-lasting change, according to one review article in the International Journal of Behavioral Nutrition and Physical Activity.

Maybe you’d like to reverse a prediabetes diagnosis or feel more comfortable in your clothes. Whatever your goal, hold it close. “When we do things that matter to us or that we genuinely want to do, we're more likely to keep them up,” says Allison Grupski, PhD, director of behaviour change at WW. “We don’t like being told what to do. We want to make our own decisions and be in the driver’s seat.”

2. Set realistic weight-loss goals

Biggest Loser-style transformations are not the norm—and definitely not something to emulate. Healthy weight-loss programs involve reasonable, attainable goals. Wondering what to aim for? Australian Dietary guidelines and at WW we recommend a safe weight loss rate of 500g - 1kg a week. You may lose more in the first few weeks, but this should even out over time.

Start with a scaled-back goal, say, to lose 5kg. “Meeting these small goals helps increase confidence, which can keep the momentum up,” Grupski says. Once you hit the 5kg lost mark, you can always set your sights on a new number—or non-scale achievement—and keep working toward your larger weight-loss goals.

3. Think of weight loss as a journey, not a destination

Weight loss is about much more than hitting your goal weight. In fact, focusing solely on the number on the scale can be demotivating in the long run. Once you reach that weight-loss target, you may not feel incentivised to keep up your new healthy lifestyle habits, according to the aforementioned International Journal of Behavioral Nutrition and Physical Activity review.

Instead, think of weight loss as part of a broader wellness journey. To get there, you’ll want to find healthy foods you love eating and workouts you enjoy versus ones that you think you “should” do. This can encourage you to stick with good-for-you habits long after you hit your goal weight.

4. Choose a sustainable approach

Fad diets that promise a quick-fix may not result in permanent weight-loss, and gaining back all of the kilos you just lost is a definite way to kill your weight-loss motivation. Instead, look for a sustainable weight-loss program. The diet that’s best for you is the one that you’re most likely to stick with, shows one study in the Journal of the American Medical Association.

The WW's program is about sustainable weight loss, not about cutting out the foods you enjoy. It’s about learning how to integrate them in a healthier way. Cutting out whole food groups means you may start lacking essential nutrients and studies show you end up wanting these foods even more if you try to cut them out completely.

5. Set goals aside from weight loss

Weight-loss journeys rarely follow a straight trajectory. Chances are, you’ll experience losses, gains, and plateaus. To stay motivated throughout the ups and downs, set goals that aren’t related to weight. This will give you another way to measure your progress—and celebrate your success. For example, you could aim to lower your blood pressure or to get more sleep.

Another great goal, take up a new physical activity. Whether you choose to dance or walk, feeling more at ease can keep you moving forward. “Growth is a human need. You want to feel like you’re improving in your life,” says Michelle Segar, PhD, director of the University of Michigan's Sport, Health, and Activity Research and Policy Center. You’ll also reap the health benefits of regular movement, something that doesn’t stop when your weight-loss slows down. One study of more than 3,400 participants found that exercise has a positive effect on health (a reduced risk of heart disease) even in the absence of weight loss.

But for long-term success, aim to find an activity that makes you want to get out there and move. Research shows that people are more likely to stick with exercise if they are motivated by an immediate internal reward—the enjoyment that comes from walking outside on a beautiful day or dancing around the living room with your partner—rather than external rewards (i.e., to lose weight or simply check “work out” off your to-do list), Segar says.

6. Join a community of like-minded people

Social support is key for fueling your weight-loss motivation. People who start a weight-loss program with friends are more likely to complete the program and more likely to maintain their weight loss compared to those who go it alone, shows research in the Journal of Consulting and Clinical Psychology.

Invite your friends to join you with WW and you'll get a free month when they sign up. The more friends you join, the more free months you’ll get. Learn more here.

Thankfully, these days social support is plentiful. There are a number of websites, social media pages, and in-person meetups dedicated to connecting people who share the goal of losing weight. Not only will these communities provide cheerleading and encouragement, but they can also be a great resource. “When people connect about weight loss, they can give each other ideas and help problem solve,” Pagoto says. “Use them to help get over whatever is holding you back.” For example, if you need ideas for filling snacks or a cooking tip for lightening up your favourite meal, just ask! Chances are, someone has a brilliant idea.

RELATED: WW Connect: Online community for weight loss support

7. Track your food intake

Putting pen to paper—or logging meals and snacks in our WW app—can help improve your chance of keeping the weight off, says a study in the journal Obesity. Researchers found that women with obesity who consistently and frequently tracked their food intake were more likely to have long-term success managing their weight.

Find a food-tracking method that works for you. Some people prefer to track what they eat after every meal or snack while others choose to write down what they’ll eat for each meal at the start of the day so they have a plan to follow from breakfast until dinner. And there’s no need to stick to words. Get creative! If you’d prefer to take food photos and post them on Instagram, go for it!

8. Reward yourself

A little balloons and confetti never hurt anyone, so break it all out and celebrate the milestones you’re proud of by rewarding yourself. Finished your first 5K run? Reward time! Lost the first 5kg? Reward! Get off your cholesterol meds? Reward!

“It’s best to focus on rewards that are consistent with your goals,” Grupski says. “So if you are working on eating healthier to feel better, reward yourself with a month's subscription to a meal delivery service, not ice cream.” Keep in mind that rewards don’t need to cost you anything. Even just checking off your daily workout on a calendar can be hugely rewarding, Grupski says. “It's satisfying to see a bunch of check marks in a row!”

9. Practice self-compassion

Treating yourself with kindness and acceptance instead of judgement and criticism can go a long way when it comes to staying motivated on your weight-loss journey. That’s because self-compassion encourages you to be kind to yourself during challenging times, Grupski says. Say you eat something unplanned or notice the number on the scale goes up. Someone who practices self-compassion may be able to accept what happened and get right back on track.

Struggling to be kind to yourself? Try this: imagine that a close friend feels bad about themselves or is struggling in some other way. What would you say to them? Now treat yourself like a friend and repeat those words to yourself.

10. Prepare for setbacks

Small weight gains are bound to happen, but they don’t have to kill your weight-loss motivation. It’s all about how you respond to these setbacks. Let’s say your weight goes up. You could become discouraged, lose confidence in yourself, and give up entirely. But research shows that if you have an action plan at the ready, you can pick right back up, Grupski says. You could, for example, plan three healthy meals for the week ahead.

11. Rework your environment

“Motivation isn’t really a personal characteristic,” Pagoto says, insisting that you shouldn’t blame yourself for a lack of motivation. “It’s not about your personal inner strength. It’s often about your environment.” In other words, the open box of biscuits on your kitchen bench could be the culprit.

To get over weight-loss motivation blockades, zero in on environmental changes you can make. You could, for example, stow your biscuits out of sight, or place a small fruit bowl on your desk so you have something nutritious to eat at arm’s reach during the workday.

12. Learn to love your body

As your weight-loss journey progresses, make a point to appreciate your body. “It can help to focus on activities that make us feel capable and strong, and to think about what we truly appreciate about our bodies,” Grupski says. For example, even if you don’t love how your arms look in the mirror, you can focus on the fact that they allow you to scoop your kids up into big bear hugs. To help prevent weight-loss motivation levels from dipping, get into the habit of noting what your body is capable of on a regular basis—perhaps each morning as you brush your teeth or while you stretch at the end of your workouts. It’s one more motivating reminder that this journey is about so much more than your weight.