Our Approach | WW USA
How Our New Program Helps You Lose Weight—and Keep It Off
PersonalPoints™ is our most individualized program yet: No two plans are the same! Yours will be designed specifically for you to hit your personal weight-loss goals—all while eating the foods you love and living the way you want.
You’re Unique: Your Weight-Loss Plan Should Be Too
Get a Plan That’s Yours and Only Yours
We’ll say it again: No two are the same! When you join WW, we’ll ask you a series of questions via our PersonalPoints Engine, then our nutrition and behavior change scientists design your unique PersonalPoints Budget and an individualized ZeroPoint™ foods list tailored to the foods you love and can’t live without.
Stay Supported, Your Way
How you live WW is also up to you. (Are you sensing a trend?) Whether you want a self-guided journey, dedicated Coaching, or a community to lean on, you can find your membership match by taking our personal assessment.
Track, Eat, Earn, Repeat!
Our new program makes healthy choices easier and more rewarding so they feel celebratory—not like work. For the first time in WW history, you have the power to grow your Budget, not just see it go down. Earn Points® by eating non-starchy veggies, drinking water, and being active.
You’ll Love WW If:
- You don’t want to give up having fun (and all the food that goes with it!).
- You’re tired of fad diets or yo-yo dieting.
- You’re ready for weight loss that feels simple—not like a chore.
- You want a plan that’s individualized for you.
All Memberships Include Our Award-Winning App
Eat Well
We help you do just that with tons of easy features, such as:
- NEW! Completely customized food plan (no two are the same!)
- NEW! PersonalPoints Budget and individualized ZeroPoint foods list
- Food and water trackers
- Barcode scanner for easy shopping
- Recipe and restaurant databases
Move More
Find on-demand workouts (for all levels), sync your fitness tracker, and earn Points along the way.
Get WW Expert Help
WW Coaches are experts in our new program and behavior change, so reach out via 24/7 chat with a Coach whenever you have questions.
Sleep Better and Shift Your Mindset
The sleep-weight connection is real: Science shows people who get less shut-eye are hungrier throughout the day. We’ll help you get better zzz’s and overcome common roadblocks like stress eating.
See Your Progress
Access your progress report at any time to stay on the right path—and, just as important, celebrate victories along the way!
Get Started with the #1 Doctor-Recommended Weight-Loss Program Today†
†Based on a 2020 IQVIA survey of 14,000 doctors who recommend weight-loss programs to patients.
Your Questions, Answered!
Nope. While calories matter for weight loss—we’ll always take them into account—we also look at big-picture nutrition data to create one simple number: a food’s PersonalPoints™ value. After all, calories from a cookie impact your body differently than the same number of calories from grilled chicken, because they have different nutrients. (Both are on the menu, by the way—and with your one-of-a-kind Points® Budget, it’s up to you how you use your Points!) Just track, feel good, lose weight, and keep it off.
You can eat—Any. Time. You. Want. When you join the WW program, our PersonalPoints Engine will determine your unique PersonalPoints Budget and individualized ZeroPoint™ foods list. Nothing’s off-limits, and any time you’re hungry, you can have a ZeroPoint food without dipping into your Budget. Plus, for the first time ever, you can add to your Points Budget by drinking water, eating veggies, and being active.
We know change can be tricky when things are going great, but you now get an entirely individualized plan and ZeroPoint foods list based on the foods you love—and more personalization leads to more success. Join WW, then tell us which foods those are via our PersonalPoints Engine—they’ll most likely appear on your ZeroPoint foods list.
After you join, you’ll answer a few questions in our revolutionary PersonalPoints Engine—it factors in your answers with our weight-loss expertise, then custom-builds your Points Budget, ZeroPoint foods list, and activity target.
Sure can! We have thousands of meat-free, plant-based recipes that make a vegan or vegetarian lifestyle and weight loss easier (and delicious).
Physical activity can get you closer to your weight-loss goals, so our goal is helping you find movement you enjoy. That way, it becomes a healthy habit that sticks! Whether you walk, do a (free) workout in the WW app, or stretch at your desk, we’ll reward you for being active—for every PersonalPoint added from activity, a Point will be added to your weekly Budget. Win-win.
Get your completely customized food plan (no two are the same!) and PersonalPoints Budget; food, activity, water, sleep, and weight trackers; barcode scanner; recipe database; restaurant finder; meditations and all-level workouts; 24/7 Live Coaching; and more. The app is included with all WW plans!
We have four memberships that deliver support in different ways—whether you want face-to-face meetings, WW expert–led wellness sessions, one-on-one Coaching, or a one-stop app for weight loss. Still not sure? Take this quick assessment to get matched with the WW (Weight Watchers® Reimagined) plan that fits your lifestyle.
WW Is the #1 Doctor-Recommended Weight-Loss Program.†
†Based on a 2020 IQVIA survey of 14,000 doctors who recommend weight-loss programs to patients.
U.S. News & World Report ranked WW the #1 Best Diet for Weight Loss for 12 years in a row (2011–2022).
WW is the Most Trusted Weight Loss Program as part of the BrandSpark® Newsweek Most Trusted Awards.††
††Voted Most Trusted Weight Loss Program by American shoppers based on the 2021 BrandSpark® American Trust Study.
‡WW is the most proven weight-loss program ever with over 100 published studies, including 25-plus gold standard randomized trials that demonstrate the effectiveness of WW for both weight-loss and wellness outcomes.
WW members lose 2× more weight than doing it on their own.
DF Tate et al., 12-month randomized multi-country trial comparing weight loss between the WW program to a do-it-yourself approach where resource guides were provided. Under review. Funded by WW International, Inc. Results may vary.