James Corden Joins WW in a Multi-Year Global Partnership to Positively Shift Conversation Around Personal Health
LONDON (January 1, 2021) — Today, WW International, Inc. (NASDAQ: WW), announced that it has partnered with James Corden - Emmy Award-winning talk show host, comedian and actor - in a multi-year, global partnership. Corden is passionate about shifting the conversation around health and wellness. Having struggled with weight throughout his life, Corden is in a unique position to be able to lead a compassionate, clear and honest discussion about personal health. With today’s announcement and partnership with WW, he has committed to redefining what being healthy means to him.
“I want to change the way that I live. I want to be better for my children and for my family,” said Corden when discussing his goals. “I don't want to wake up tired, or feel embarrassed when I’m chasing my son on the soccer field and out of breath after three minutes. The weight is not the issue, it's the wellness of it I am ready to tackle. I'm going to take this year and work towards getting healthy. If 2020 taught us anything it was that taking care of yourself has to be a priority. I called WW because I absolutely believe that they have the tools in place to help me make this change.”
Corden will follow the new WW which offers a holistic approach to weight loss and wellness by focusing on the pillars of health that have a measurable impact on success including - food, activity, mindset and sleep. WW offers members a plan that works best for them with new tools designed to make weight loss easier.
In addition to following the WW weight-loss programme, Corden will spark honest conversations about health and elevate the powerful role of community when embarking on a health journey. Corden knows how important support is when it comes to staying inspired and motivated to live a healthier life, and as a result, has asked others to join him. To encourage as many people as possible to embark on a health journey, Corden and WW have decided to give 100,000 Core memberships to those who have endured financial hardship over the last year.
"James has the distinct ability to inspire people through his vulnerability, his humility and through his humor,” said Mindy Grossman, WW CEO and President. “We are beyond fortunate to have him as our global partner as he shares his poignant perspective during a time when it’s more important than ever to prioritise our health.”
Corden will work with a WW Coach and use the WW app to follow the programme. Access to the WW app is included with all subscription-based memberships on the WW programme. The programme is the company’s most personalised programme ever offering a comprehensive approach to wellness, rooted in WW’s scientifically proven approach to weight loss and nutrition and grounded in the SmartPoints® system and ZeroPoint™ foods. WW remains a category leader, having been ranked for a decade as #1 “Best for Weight Loss” by health experts in U.S. News & World Report’s Best Diets rankings.
For more information, please visit www.ww.com/James.
To follow James’ journey use the hashtags #BetterTogether and #JoinJames.