All about Purple

When it comes to losing weight, everyone’s needs are different. What works well for your sister, coworker, or best friend may not work as well for you. That’s why, for the first time ever, WW is offering more than one way to experience the journey with myWW+.

The myWW+ program is freeing and flexible for you because it takes your personal needs into account and figures out which option best aligns with your lifestyle.

Curious about life on one of the other food plans—or wondering if you’re on the one that’s right for you? Read on.

Living on Purple

Life on Purple is great! You have a large amount of SmartPoints to spend on any food you choose and 300+ ZeroPoint foods, including fruits and vegetables, to build meals and snacks around.

Purple guides you toward a long list of foods that form the basis of healthy eating habits, with a modest SmartPoints Budget that you can spend on other foods you love. You'll build meals around 300+ ZeroPoint foods including fruits, veggies, lean proteins, and whole grains, and track other foods that have SmartPoints values.

Eating on Purple

Just want to know what to eat? This meal plan will help you get started. Follow it, or mix and match. Skip the foods you don’t love and dig into the ones you do.

Get your meal plan here

Get your ZeroPoint foods list here

Is one plan “better” than another?

Nope. Each one is based on our proven SmartPoints system and all are designed to give you similar weight loss. The one that’s best is the one that gives you the most flexibility, because that's the one that will be the most livable for you.

Can I switch plans if I want to?

Absolutely! But we recommend giving it two weeks before you make a change. Why? It can take a while to get used to a whole new way of eating. Our research shows that 2 weeks is a good amount of time to adjust. If you decide that switching is what’s best for you, you can do it right in Settings.

How do I decide which plan is best for me?

Start by thinking about the way you want to be eating and your weight-loss goals. Which plan will be the best fit?

  • Would you rather have more SmartPoints to spend and would be happy limiting your ZeroPoint foods to fruits and vegetables (not including corn, peas, beans, or other starchy veggies)? Switching to Green might be for you.
  • Are you already seeing success on WW Freestyle? Blue is probably the way to go.
  • Do you really like the ZeroPoint foods list and want more of them (and are happy to have fewer SmartPoints)? Purple might be a great option for you because of the addition of ZeroPoint foods like oatmeal, whole-wheat pasta, potatoes, and fat-free cottage cheese.

Each one is based on our proven SmartPoints system and all are designed to give you similar weight loss. The one that’s best is the one that gives you the most flexibility, and is livable for you.

Do I have to switch plans?

You don’t have to switch! If you’re seeing success and want to stay on your plan, that’s great. If you decide you want to switch later, you can change it easily in Settings.

Which plan will help me lose the most weight?

Our research found that members on all three plans achieved equal and consistent weight loss, so in that way all plans are equal. The plan that will get you the results you want is the one that’s the most flexible—because that’s the one that’s livable.

Can I try all three plans?

Feel free to give each plan a try! Just keep in mind that it can take some time to get used to a whole new way of eating and to know whether it fits your lifestyle and is helping you reach your goals. Our research shows that two weeks is a good amount of time to understand this. Switching too often can also be confusing, with changing SmartPoints Budgets and ZeroPoint food lists, so once you find a plan that works for you, we recommend staying there.


My spouse or friend is on a different plan. Are we going to have to eat differently?


Nope! All three food plans are built based on the scientifically-proven SmartPoints system which promotes a healthy pattern of eating. SmartPoints will guide you and your spouse towards similar foods—more fruits, vegetables, and lean protein, and foods lower in sugar and saturated fat. Additionally, the behavioural strategies that you’ll use to help you reach your goals are the same across Blue, Green, and Purple—skills like meal planning, portioning, listening to hunger cues, goal setting, etc. But if you want to be on the same plan, you're welcome to switch to the one that best fits both of your lifestyles.

Learn about the other plans

All about myWW+

All about Green

All about Blue