WW (WeightWatchers) & Balance Box launch ready-to-eat meals to provide the ultimate convenience in healthy eating

Published 21 December, 2021

WW (WeightWatchers) & Balance Box launch ready-to-eat meals to provide the ultimate convenience in healthy eating

London: WW (WeightWatchers) and nationwide meal delivery service Balance Box have teamed up to provide consumers with the ultimate convenience - healthy fresh cooked food, handmade by chefs, delivered straight to your door.

With nearly half of Brits (48%) having tried and failed to stick to a new healthy eating regime because it was too difficult to maintain, the new WW Balance Box is the perfect solution to help people get their wellbeing journey back on track and achieve their wellness goals as lockdown restrictions lift.

Balance Box is the sister company to Pure Package, founded 18 years ago by Jennifer Irvine, the food health entrepreneur, writer and founder of the Wellness Awards. Available to both members and non-members, the WW Balance Box has been designed to make healthy eating easy. All recipes have been developed by Balance Box nutritionists and chefs, with the WW PersonalPoints values of all meals calculated by WW nutritionists to ensure that the service fits seamlessly into the WW programme.

With 4 meal plans to choose from – Classic, Pescatarian, Vegetarian and Free From, the menu includes 3 balanced meals a day.

A typical daily menu features dishes such as:

Roasted Plum Bircher Muesli

(4-6 PersonalPoints per serving)

Chickpea, Chilli & Feta Salad

(7-9 PersonalPoints per serving)

Tandoori Salmon with Bombay Cauliflower

(1-8 PersonalPoints per serving)

Prices start from £22.99 per day.

With ingredients ethically sourced by Balance Box’s team of expert chefs and market fresh fruit and vegetables from New Covent Garden Market where they are based, it is no surprise that the meal service is a favourite with celebrities including Zoe Ball, Judy Murray, and Stephen Fry.

Jennifer Irvine says, "My goal with Balance Box was to make healthy eating easy. I’m really proud of this collaboration as it makes our delicious food easily accessible to WW members by displaying the PersonalPoints values. The taste, balance and freshness are the heroes of every dish - with optimum nutrition celebrated. "

Anna Hill GM and SVP at WW UK, comments: “Balance Box now brings tasty and delicious food, routed in the WW PersonalPoints system, to all - which is an exciting step for us as a business. With busy lives kick-starting again as lockdown lifts, convenience will be paramount. I’m so excited by this partnership as we know from members that sometimes a helping hand is needed to keep them motivated and on track, especially those juggling very busy lives. Fresh and convenient meals delivered to your door is a fantastic offering and we at WW are delighted to bring this option to our busiest members, or those who fancy trying something new. The meals taste fantastic.”

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For more information and imagery, please contact:

hello@balancebox.com

WW Press Office

wwpressoffice@hoxby.com

About WW

WW - WeightWatchers - is a global wellness company and the world’s leading commercial weight management program. We inspire millions of people to adopt healthy habits for real life. Through our engaging digital experience and face-to-face group workshops, members follow our liveable and sustainable program that encompasses healthy eating, physical activity, and a helpful mindset. With more than five decades of experience in building communities and our deep expertise in behavioural science, we aim to deliver wellness for all. To learn more about the WW approach to healthy living, please visit ww.com. For more information about our global business, visit our corporate website at corporate.ww.com.

Balance Box

For more information about WW Balance Box meal plans please visit www.balancebox.com/ww

For more information about Balance Box’s full product offering and to find out more about how we work please visit www.balancebox.com.