WEIGHT WATCHERS SELECTS CREATIVE POWERHOUSE WIEDEN+KENNEDY
NEW YORK, NY (April 21, 2014) – Weight Watchers International, Inc. (NYSE: WTW) today announced that Wieden+Kennedy has been selected in the U.S. to take the lead in redefining the brand, building the brand strategy and developing creative ideas to be executed across channels. This move consolidates advertising creative development with Wieden+Kennedy.
“We have such tremendous potential to combine the strength and trust of the Weight Watchers brand with the powerful and emotional benefit we deliver to our members. We’re completely revamping the way we think about marketing and its role in our business, and we believe Wieden+Kennedy is the right partner to reinvent how we go to market. Wieden+Kennedy continues to set the standard for breakthrough work and we look forward to partnering with them,” said Lesya Lysyj, President, North America, Weight Watchers.
Wieden+Kennedy’s global headquarters in Portland, Ore. will take the lead on the Weight Watchers business.
"It's an amazing opportunity to partner with a company on the cusp of a transformation," said Tom Blessington, Managing Director, Wieden+Kennedy Portland. "As an agency, you can't ask for a better challenge to prove your mettle. We're honored to have earned the shot."
After seven years and a number of successful campaigns, including “New Day” and “Believe,” the Company’s relationship with McCann Erickson will end.
“This is an important step in our transformation, which is designed to reimagine Weight Watchers for the future and return the business to growth,” said Lysyj.
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About Weight Watchers International, Inc.
Weight Watchers International, Inc. is the world's leading provider of weight management services, operating globally through a network of Company-owned and franchise operations. Weight Watchers holds over 40,000 meetings each week where members receive group support and learn about healthy eating patterns, behavior modification and physical activity. WeightWatchers.com provides innovative, subscription weight management products over the Internet and is the leading Internet-based provider of these products in the world. In addition, Weight Watchers offers a wide range of products, publications and programs for those interested in weight loss and weight control.
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on management's current expectations and beliefs, as well as a number of assumptions concerning future events. These statements are subject to risks, uncertainties, assumptions and other important factors. Readers are cautioned not to put undue reliance on such forward-looking statements because actual results may vary materially from those expressed or implied. The reports filed by the Company pursuant to United States securities laws contain discussions of these risks and uncertainties. The Company assumes no obligation to, and expressly disclaims any obligation to, update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Readers are advised to review the Company's filings with the United States Securities and Exchange Commission (which are available from the SEC's EDGAR database at www.sec.gov, at various SEC reference facilities in the United States and via the Company's website at www.weightwatchersinternational.com).