What she does at WeightWatchers®
Ali’s work is focused on behavior change coaching. She uses her expertise in behavior change science and coaching to support, educate, and develop WW coaches in consideration of WeightWatchers' science-lens and overall approach. Ali works closely with teams across the organization to help coaches drive sustainable behavior change.
Her background
Before joining WW, Ali coordinated mental health programs for New Yorkers at the NYC Department of Health & Mental Hygiene. Her most recent work focused on understanding the impact of the COVID-19 pandemic on residents’ mental health, and connecting people to the appropriate tools and resources to support mental well-being.
Her expertise is in mental health and behavior change. A licensed clinical social worker, she has also provided direct client care, rooted in a strengths-based perspective, in a variety of settings. She holds a bachelor’s degree from Bucknell University in psychology and Spanish, and a master’s degree in social work from Columbia University.
What brought her to WW
WW’s commitment to providing members with the most effective, up-to-date tools and resources to help reach their wellness goals is what drew Ali to the organization. She’s passionate about helping people set and meet their goals (whatever those may be!) through evidence-based principles and techniques. These tools make changing behavior easier and more sustainable, and getting them into the hands of WW members who want to make a shift is exciting for Ali.
Get to know Ali:
- In her free time: You can find her taking long walks around New York City, usually while listening to a true crime podcast.
- You might be surprised to learn: She went skiing for the first time a few years ago and loved it. Now, she looks forward to improving her skills every winter—and falling a little less each time!
- The best advice she ever received: Nothing is permanent. Appreciate the good while it is happening and know the bad won’t last forever.