The cinnamon cereal bringing major nostalgic vibes…and 11 grams of protein


Many of us grew up on a breakfast of sugary cereal, only to learn as adults that such a start often leads to an energy crash and feeling hungry again way before lunchtime. That’s because many sugar cereals are low in protein and fiber, which can help you feel full longer.
Catalina Crunch Keto Breakfast Cereal in Cinnamon Toast offers a delicious alternative: a satisfying crunch and just the right sweetness that’s more suited to an adult’s palate but most kids will still like as well.
And while it tastes like a typical sweet cereal, its nutritional profile isn’t typical: It offers an impressive 11 grams of protein — before you even add the protein from your milk — 9 grams of fiber, and zero grams of sugar; that’s because it’s sweetened with stevia and monkfruit extract. (Monkfruit is a small, round fruit native to southern China that tastes over 100 times sweeter than sugar, but it has no calories and is FDA approved as a sugar substitute.)
“I loved eating this with milk or using it like granola on top of yogurt,” says Laura Weissbart, our head of program and food. Give it a try — maybe the only thing you’ll miss from the sweet cereals of your youth is the cartoon mascot from the box.
Check out the other can’t-live-without winners of the 2025 WeightWatchers Awards
WW Awards reflect WW’s own nutrition, food preparation, and movement criteria and are intended to recognize products that align with WW’s approach to weight management. These awards do not constitute approval, endorsement, or certification by the FDA, or any other government agency or brand.