WW Launches New myWW+™ with Major Enhancements to its Award-Winning App Designed to Help Make Losing Weight Easier | WW UK
WW Launches New myWW+™ with Major Enhancements to its Award-Winning App Designed to Help Make Losing Weight Easier
Company’s Most Personalised Programme Ever Offers a Comprehensive Approach to Wellness
Today, WW International, Inc. (NASDAQ: WW), has introduced myWW+, which offers an even more holistic approach to weight loss and wellness that focuses on food, activity, mindset and sleep - pillars of health which have a measurable impact on success. Building on the massive success of the myWW programme and through a deeply enriching, more interactive and personalised app experience, myWW+ offers members a plan that works best for them with new tools designed to make weight loss easier.
In addition to featuring an all new Personal Assessment which will help people pinpoint the changes that will power their personal weight loss success, myWW+ delivers customised content powered by a smart personalisation platform that uses machine learning and AI to identify the preferences of each unique member -- the more a member engages with the content and features, the more myWW+ delivers.
General Manager and SVP at WW UK, Anna Hill said: “myWW+ is a huge technological advancement for WW and is something our members will greatly benefit from at a time when our health is more important than ever before. myWW+ is effectively five apps in one, providing our members with all the tools they need to manage their weight,mental health, fitness and it will even monitor their hydration and sleep, as well as inspire healthy food choices.
This year has been unprecedented and challenging for everybody. We are now living through our second lockdown of the year in England and people need more support than ever when it comes to managing their health and wellbeing. As we move into a brighter 2021, we will be here to support our members to become the healthiest versions of themselves.”
"As a human-centric technology company, we know how important it is for people to have a comprehensive app experience that helps them lose weight and get healthier so they can become the best version of themselves,” said Mindy Grossman, WW CEO and President. "Our myWW+ programme offers a sought-after holistic wellness solution that is also highly customisable to fit your life, no matter where it takes you.”
One of the newest features with myWW+ is the Weekly Check-in - a personalised, holistic view of your progress within the app. Members can now review how their week went and automatically receive a Progress Report to see the full picture related to food, activity, mindset and sleep. For the upcoming week, members create an Action Plan by selecting suggested actionable goals or creating their own. Their weekly goal will be displayed to help maintain focus throughout the week. With these new tools that digitise and customise behavioral goal-setting, people will stay engaged and on track to successfully reach their goals.
“With our expertise in behavior change, we go beyond the basics of education and guidance and offer a personalised, action-oriented approach for our members,” said Gary Foster, Chief Scientific Officer, WW. “What’s particularly compelling about myWW+ is that we have been able to scale behavior change like never before by taking scientific/science-based principles and delivering them in our app experience for all members to benefit.”
In addition to understanding your progress and setting goals, myWW+ offers even more features focused on key wellness elements to make the weight loss journey easier and more successful, such as:
Food: New meal planning tools, such as “Meal Planner” and “What’s In Your Fridge” to help members customise what they want to eat throughout the week based on their eating preferences, time restrictions and the foods they have on hand.
Activity: A redesigned activity experience gives members a new way to view and understand daily activity, weekly goals and progress over time. Members can also continue to move in ways they love with on-demand equipment-free workouts through in-app content from partners such as FitOn and Aaptiv.
Mindset: WW now provides its science-backed mindset techniques in bite-sized audio sessions via new 5-Minute Coaching. These science-backed techniques are rooted in cognitive behavioral, acceptance-based, and positive psychology sciences and are organised by relevant categories such as Manage Eating, Help for Stress, etc.
Sleep: WW members can track sleep (manually or synced through a wearable) to get tailored advice and learn practical, science-based strategies to improve sleep habits.
The app still includes popular features, such as food, water and activity trackers, the barcode scanner, and Connect - WW’s members-only digital community. Access to the WW app is included with all subscription-based memberships on the myWW+ program. The program is rooted in WW’s scientifically proven approach to weight loss and nutrition and grounded in the SmartPoints® system and ZeroPoint™ foods. WW remains a category leader, having been ranked for a decade as #1 “Best for Weight Loss” by health experts in U.S. News & World Report’s Best Diets rankings.