Discover WW - the new Weight Watchers

Learn about our purpose and what's changed at WW.

Our purpose:

We inspire healthy habits for real life.

For people, families, communities, the world—for everyone. 
As we bring that purpose to life, we’re excited to share some news with you!

Impact is part of our heritage—yet our greatest potential lies ahead of us.

The new Weight Watchers. 

The name WW reflects that we’re becoming the world’s partner in wellness. We will always be the global leader in weight loss, but now WW welcomes anyone who wants to build healthy habits—whether that means eating better, moving more, developing a positive mindset, focusing on weight…or all of the above! 

We reward members for building healthy habits.

Introducing WellnessWins™, our one-of-a-kind rewards program that recognizes and inspires members at every step of their wellness journey. Members earn “Wins” for their healthy habits, then redeem them for exclusive products and experiences. Delivered to their door. For free.

We go deeper into mindset.

WW has decades of experience in the science of behaviour change, and we’re using it to give people the tools they need to achieve their wellness goals. Our latest innovation: a partnership with Headspace that provides custom mindfulness content that our members can tap into from the WW app—anytime, anywhere.

We work for everyone. 

Our app is now configured to help people reach all their wellness goals, not just weight loss. Learn more about our programme

We inspire healthy cooking.

We’re launching WW Healthy Kitchen—a line of kitchen tools and cookbooks that make it simpler and easier to eat well.

We make your wellness journey more delicious.

We are removing artificial sweeteners, colouring, flavouring, and preservatives from all of the food products that carry our brand. Because we stand behind making better options accessible to all.

We do more good in the world.

Our goal is to make wellness available to all. That’s why we believe it’s so important to create ways for underserved communities to access what they need in order to build healthy habits. Our global community impact program, WW Good, exists to bring better health to everyone, without barriers. Learn more about WW Good.