Our purpose

We inspire healthy habits for real life.

 

We inspire healthy habits for real life. For people, families, communities, the world—for everyone. For more than 55 years, WW has helped millions lose weight with the latest nutritional and behaviour change science.

Impact is part of our heritage—yet our greatest potential lies ahead of us.

Introducing myWW: Our most groundbreaking program yet!

 

Our newest program, myWW, lets you experience the journey like never before. Combining the wisdom of WW science with your personal needs, myWW  helps you lose weight—and create lasting healthy habits—in the way that works best for you. One program, many ways to live it.

We give you tools to make weight loss simple.


Our easy-to-use app puts it all in the palm of your hand: quick food and activity tracking, 24/7 Live Coaching, goal-setting, 5,000+ recipes, a barcode scanner, our supportive network of members, and more.

We go deeper into mindset.

 

WW has decades of experience in the science of behavior change, and we’re using it to give people the tools they need to achieve their wellness goals. Our partnership with Headspace® brings custom mindfulness content that our members can tap into from the WW app—anytime, anywhere.

We inspire healthy cooking.

 

The WW Healthy Kitchen line of kitchen tools and cookbooks brings you new you simple new ways to eat well, every day. 

 

We serve up better food options.

To help provide better options for everyone, we’ve removed artificial sweeteners, coloring, flavouring, and preservatives from all of the food products that carry our brand.

We do more good in the world.

Our goal is to democratise wellness so it’s accessible to all. That’s why we’re helping to provide underserved communities with the resources to build healthy habits. Our global community impact program, WW Good, exists to bring better health to everyone, without barriers. Learn more about WW Good.