Start Simple

Introducing Simple Start — our new 2-week, no-brainer starter plan!
This is the time of year when practically everyone jumps on the resolution bandwagon. But if these well-intentioned big ideas are so good for us, why are so many abandoned by February? Short answer: We bite off more than we can chew and expect sweeping results in a short amount of time. And we can totally relate. After all, it’s human nature!

That’s why we created Simple Start — our brand new starter plan packed with two weeks of delicious meals. (If you’ve been to a meeting already in December, you probably have heard about it.) With Simple Start, there’s no wondering about what you should eat or guessing about portions because we’ve done all the legwork for you. Really, all you have to do is follow our no-brainer plan for two weeks and see results. You’ll stay satisfied eating from a list of good-for-you foods plus the splurgetastic indulgences we all love.

Healthy eating, meet easy
Doing Simple Start gets you in the habit of eating a variety of satisfying, nutritious foods, which is why it’s not just for newbies. If you’ve hit a plateau or just want to try something fun and new, Simple Start is the perfect way to get back on the horse! (And after the hectic and indulgent holiday season, who couldn’t use a no-brainer kickoff?)

The meals and snacks in Simple Start are built from Weight Watchers Power Foods and certain healthy oils, with some condiments and seasonings to boost flavor. New members will learn that Power Foods fill you up faster and keep you satisfied longer, which can help you avoid the types of foods that lead to overeating. For example, fresh fruits, most vegetables, some lean proteins, whole grains and fat-free dairy are Power Foods. Print the complete Power Foods list now. And because of the type of foods you’ll be eating, you won’t have to worry about portions! There are just two exceptions:

  • Healthy oils. Include 2 tsps. per day, total
  • Indulgences. You have 7 PointsPlus® values per day to spend on treats
During your meeting this week, your Leader will explain the nuts and bolts of Simple Start, walk you through your Simple Start booklet and introduce you to our new Simple Start app (available for iOS and Android devices). The easy-to-follow Simple Start app lets you take your starter plan with you, so you can get meal ideas, restaurant tips and daily motivation on the go. But why wait? Download it now (see below)! No smartphone? No worries. You can also access all of our new Simple Start Meals on

Did you know that with Weight Watchers meetings and eTools, you can lose 8x more than those who try to lose weight on their own?* And people who get off to the best start have the best success overall. Following Simple Start and attending meetings regularly for the first 4 weeks is a great way to get you on the path to long-term success. Plus, if you attend your meeting for four out of five weeks, you’ll get an award to recognize your commitment! (Speak to your Leader or Receptionist for more info).

Wondering whether the PointsPlus® Plan is changing? Nope! So, if tracking is your thing and its working wonders for you — keep on tracking! But if you want a fresh start for 2014, Simple Start is a great way to kick it off. (You can go back to tracking any time you want.)

More simple ways to start 2014 on the right track

Download the Simple Start App Now!
Take your starter plan to go! There’s no guessing; just two-weeks of delicious meals plus splurgetastic indulgences!
iOS Version
Android Version
Print this Simple Start Shopping List
Then hit the supermarket and stock your kitchen with the good-for-you foods that'll help keep you satisfied.

simple start classic omelet
Check Out Simple Start Meals Now!
No smartphone? No worries! You can find all of our delicious Simple Start Meals (plus snacks!) on (And you'll get the booklet in your meeting.) Jump in and pick an easy, quick and satisfying dinner for tonight.

Browse Our Exclusive Products, Available in a Meeting Near You**
We've got a range of products designed to help you follow the Weight Watchers program all the way to success.

Next Week’s Meeting Topic:
Discover why planning when to eat can have major benefits. Plus, pick up a few simple how-to tips!

* Johnston CA et al. A randomized controlled trial of a community-based behavioral counseling program. American Journal of Medicine 2013 (Article in Press). Weight loss data obtained at 6 months. Trial funded by Weight Watchers.
**Available in participating meeting locations.

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