No forbidden foods

And no required or pre-packaged foods. This isn't a fad diet, it's a realistic way to eat better each day.

We want you to enjoy a slice of cake with everyone else, and have fun at a restaurant. Having treats stave off feelings of deprivation — and help you stick to the Plan!

Eat smarter without eating less

We know that a calorie isn’t just a calorie. Which is why every food is assigned its own PointsPlus value — one easy-to-use number, based on protein, carbohydrates, fat and fiber content. It takes into account how your body processes food, and nudges you toward healthier, more satisfying choices.

A flexible, customizable plan

You'll get your own daily PointsPlus Target, based on your height, weight, age and gender. How you use it is entirely up to you. So go ahead and live your life!

We have lots of tools to guide you, to speed up and simplify your food decisions.