For immediate release: December 2016


Crystal Palace FC Foundation and Weight Watchers has teamed up to run ’Move It Lose It’, a weight management programme helping local female residents across Croydon to lose weight and get active.

‘Move It Lose It’, which is funded by the Mayor of London and the local council, is part of the Active Eagles programme which started in March 2016, and is focused on men and women over 40 years old. The first 12 week scheme started this August with 23 members losing a combined total of 255lbs, with two more women-only and three male programmes expected to roll out in the New Year. The initial group who took part was a mixture of GP referrals and self-referrals who met the specific criteria required for the pilot.

The scheme includes weekly two hour sessions, with the first hour being run by a trained Weight Watchers Leader, who has herself lost weight on the programme. As well as a regular weigh in and consultation, members are educated on healthy eating, mindfulness and changing their relationship with food, which are all key factors to achieving a healthy lifestyle. The second half of the session involves a large range of activities to choose from including yoga, clubbercise and boxercise, led by Crystal Palace FC coaches.

One of the participants Denise Clements, aged 53, lost a total of 35lbs over the course of the programme. Denise’s reasons for joining the programme were to meet new friends, improve her fitness and learn how to be healthy. She tried exercises she never thought she would, and has changed the way she feels about food and health in general. She has since joined the gym and attends three times a week, as well as involving her family more in her new healthy eating and exercise routine.

On completion, Denise commented: “I feel fantastic and can really feel the difference on the inside, which is what I wanted to achieve. Weight Watchers is really easy to follow and it fits into my lifestyle. Being able to combine both food and fitness in my life has kept me more motivated to succeed and I have proved this on the scales!”

Commenting on the partnership, Jo Measures, Head of Health at Weight Watchers said: “This concept is the first of its kind for us and we have been delighted with the results and interest that ‘Move It Lose It’ has had. Unlike fad diets and quick fixes, Weight Watchers showcases how important it is for food habits and activity to go hand in hand when aiming for a healthy and sustainable lifestyle. Our proven approach guides people towards smarter food choices, while helping them to be more active and equipping people with the skills and techniques to get them in the right frame of mind to achieve long term success.”

Kelly Dummer, Community Development Manager for Crystal Palace FC Foundation said: “This was the first time the Foundation has delivered a female-only weight management and exercise programme, so we are thrilled at the amazing results achieved by all ladies involved. We believe very passionately about health and wellbeing and helping to educate more people, both young and old, to lead a healthier life so are very excited to be teaming up with likeminded partners to have such positive impacts on the lives of our local residents.”

For further information on how to get involved in the next ‘Move It Lose It’ Programme, contact For more information about Weight Watchers, visit

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For more information and interview opportunities, please contact the Weight Watchers press office at Shine at The Academy on 020 7100 7100 or


Weight Watchers International, Inc. is the world’s leading commercial provider of weight management services, operating globally through a network of Company-owned and franchise operations. Weight Watchers holds more than 32,000 meetings each week where members receive group support and learn about healthy eating patterns, behaviour modification and physical activity. Weight Watchers provides innovative, digital weight management products through its websites, mobile sites and apps. Weight Watchers is the leading provider of paid digital subscription weight management products in the world. Weight Watchers offers a wide range of food products, publications and programmes for those interested in a healthier lifestyle.


For more information about the Crystal Palace FC Foundation please email or contact 020 8768 6047, visit, Tweet @CPFC_Foundation or Facebook /FoundationCPFC.

The Crystal Palace FC Foundation (originally Football in the Community) was established in 1989 and became a company limited by guarantee and a registered charity in August 2008 with a board of five Trustees to advise and support its programme agenda.

Since its inception the community programme has continued to expand and develop to the extent that it has now grown into an organisation that employs 23 full time staff and a pool of 60 sessional coaches. The CPFCF is widely acknowledged as one of the highest quality Football Foundations in the southern region and has been recognised with an award for Best Community Scheme at the national Football Business awards in 2015 and a Mark of Excellence in the same category in 2014.

The Foundation delivers a comprehensive and diverse sports and educational programme throughout the London boroughs of Croydon, Bromley, Sutton, Lambeth and satellite sites further afield of London.

The Foundation works with a host of major partners including: The Premier League, The Football League, The Football Association, The PFA (Professional Footballer’s Association), Croydon/Sutton Councils, The Prince’s Trust, The Metropolitan Police, Active Communities, Kick It Out, Westfield and Hammerson and local housing associations and our in-house partner, Crystal Palace FC. Working within a broad age spectrum of delivery for 3 to 24 year olds (and beyond on individual projects), the Foundation has consistently achieved over 100,000 participation attendances in recent years and aims to attain even higher figures in the future.