Food & nutrition

A nod to the Great British Bake Off: Bread recipes and perfect pastries

'Knead' a bread fix? You're in the right place.

You might notice something a little different in the Great British Bake Off ad breaks from Tuesday 16th October. That's right, WW is taking over the airwaves! 

Our brand new TV ad campaign launches during Bake Off's Danish week, and with contestants facing a bread and pastry challenge, we've put together a collection of homemade bread recipes, and tasty pastries too. 

You may not be battling for a place in the Bake Off semi-final, but since these irresistible oven-baked goodies are so low in SmartPoints®, why not challenge yourself to master a brand new bread or pastry recipe this week?

Temperatures are starting to dip, after all - October is the perfect time to fire up the oven and get your bake on!

RELATED: Check out our brand new Comfort cookbook


Baking recipes - rise to the challenge


If you're looking for baking ideas and inspiration, look no further. From filo plum tarts to gluten free poppy seed bread rolls, we've got brilliant bread and perfect pastry recipes galore. For more healthy bakes, why not try our Bakes cookbook

You can catch the Great British Bake Off on Channel 4 on Tuesdays. Keep an eye out for our brand new ads from the 16th!