Love your loaf

Yep, you can enjoy bread and still lose weight...

Our delicious thick sliced wholemeal or malted Danish breads, are lower in SmartPoints®* than your average loaf; whether you want toast for breakfast, a sandwich for lunch or how about bread and butter pudding for a yummy treat, make sure you pick up a WW loaf in the supermarket.

  • Thick sliced wholemeal bread - 2 SmartPoints® per slice
  • White Danish bread - 1 SmartPoints per slice
  • Malted Danish bread - 1 SmartPoints per slice

*The value of SmartPoints
SmartPoints uses nutritional science to make healthy eating simple. It nudges you toward the building blocks of a healthy diet as you lose weight. Every food and drink has a SmartPoints value: one easy-to-use number that's based on four components: calories, saturated fat, sugar, and protein. Calories establish the baseline of how many SmartPoints values the food is worth. Saturated fat and sugar increase the SmartPoints value. Protein lowers the SmartPoints value. When you join WW you are given a personalised SmartPoints budget. Find out more here.