Press release: 9 January 2015 | WW UK

Weight Watchers urges Brits to beware of fast weight loss diets

Weight Watchers urges Brits to be wary of diets promising fast weight loss ahead of National Obesity Week

9th January 2015


Julia Westgarth, Programme Development Manager for Weight Watchers, the UK’s leading weight management provider comments:

“The New Year is a great time to make new resolutions to live a healthier lifestyle and many people traditionally look to lose weight for the year ahead. Our recent research highlighted that two fifths (41%) of Brits do not feel confident with their current weight and nearly a third (31%) of Brits plan to follow a diet this year. And even though we are surrounded by information and choice, over half those polled (51%) have little or no knowledge when it comes to weight loss, leading many to attempt quick fix DIY weight loss approaches and set themselves up for failure.”

“People need to be wary of diets which promise rapid weight loss, as often these diets are not sustainable and can pose risks to your health. Scientific studies* have shown that gradual weight loss, coupled with long-term behavioural changes and a supportive environment are key to losing weight and keeping it off. If weight loss is part of your resolution, make sure you choose and follow a healthy plan that can be maintained and provides the right support to help change your relationship with food for good.”


Weight Watchers’ five steps to to make sure 2015 is the year you achieve your weight loss resolution:

#1: Keep it simple

Break one big goal down into a series of smaller goals. For example, if you want to lose 4 stone, start by focusing on losing 5% of your body weight. Losing just 5% has proven health benefits, including lowering cholesterol, improving mobility and it even reduces the risk of some cancers. And remember to set yourself some non-scale goals too – for example getting into a favorite dress or pair of trousers, or just going down a notch on your favourite belt.

#2: Remove, Reuse, Replace

Remove: Remove tempting treats from the house. Donate sealed chocolate and Christmas treats to a local homeless shelter or food bank, or give them to a family member or friend.

Reuse: Try and use your leftovers in weight-loss-friendly dishes – such as whizzing them up into a soup, or making a ratatouille.

Replace: Fill your fridge and cupboards with healthy, nutritious food that will keep you satisfied. Focus on things like lean meat and dairy, whole wheat pastas, fruits and vegetables.

#3 Move More

Incorporate more activity in to your day. Think about parking a little further away from the supermarket, or taking the stairs rather than the lift at work – even if it’s just five minutes extra, it all makes a difference. You could also consider investing in an activity device to spur on your activity efforts.

#4: Simple, small steps to success

Every year, we look ahead to the coming months and make promises to make this year our best yet – by planning on doing everything from exercising more, to spending more time with the family, to renovating the house, clearing debts…. The list goes on! This year, make one simple resolution to make small changes to ensure a fitter, healthier lifestyle. By making small changes which are personal to you – such as eating more of your favourite fruit and vegetables or getting more active - you will set yourself on the right path for achieving weight loss success.

#5: Do it your way

We all have different needs so it’s important to follow a weight loss plan that works for you, whether that’s Lower Carb, Vegetarian, Gluten Free or something completely different, take a look at which is the right approach for you so you can really tailor your food choices and the support a plan offers to your needs, that way you’re more likely to be successful. A study in the American Journal of Medicine* concluded that it didn’t matter which diet you were on as long as you could stick to it.


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Access to weekly meetings + all the great benefits of Online


Follow the program 100% Online or on the WW app

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Unlimited access to weekly group meetings

Notes to Editor:

*Research conducted by Baylor College of Medicine researchers and published in The American Journal of Medicine, identified that overweight and obese adults following a community-based weight loss intervention, lost significantly more weight than those who tried to lose weight on their own (10.1lbs vs 1.3lbs at six months)

*The Lancet study found group dieters lost an average of 11lbs compared to only 5lbs for those going it alone.

All figures unless otherwise stated are from research conducted by YouGov Plc. Total sample size was 2,033 adults. Fieldwork was undertaken between 24th – 25th November 2014. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).


Introducing Weight Watchers Your Way

The leading global weight loss provider has pioneered translating the most popular eating trends and turned them on their head, demonstrating how you can effectively incorporate them and make them work for you. However you choose to eat, vegetarian, gluten-free, Mediterranean, lower-carb or intermittent – it doesn’t matter. The new Weight Watchers Your Way approach offers different ways to eat, enjoy food and achieve sustainable weight loss in the real world.

Underpinning modern research, credible science and efficacy claims accredited to the SmartPoints plan, Weight Watchers Your Way offers the best chance of weight loss success in the real world and removes any of the pitfalls or downsides often associated with DIY attempts.

Over the last 50 years Weight Watchers has helped millions of people change their relationship with food for good and to reach a healthier weight. Whether you attend meetings or follow the plan online, it’s a weight loss approach that offers the support and tools which allow you to follow a plan, personalised to you. It’s flexible and accessible, whatever your eating or technological preferences.


About Weight Watchers      

Weight Watchers is the world’s leading provider of weight management services with over 50 years of experience. Weight Watchers is committed to providing a comprehensive approach to weight loss that is based on the latest scientific thinking and research. Sustained weight loss comes from taking a holistic view of all its components - food, exercise, behaviour and a supportive atmosphere, the Weight Watchers four pillar approach.

At the heart of Weight Watchers is the SmartPoints plan, which is designed with real life in mind. It offers you the freedom to eat what you want, when you want and still achieve a healthy, long-term weight loss of up to 2lbs per week. Based on proven, nutrition science, the SmartPoints plan guides you to healthier eating and a more active lifestyle – in a way that suits you best. As a member you are given a daily SmartPoints allowance based on your gender, age, height and weight which is yours to spend as you like throughout the day. Each food has a SmartPoints value, which is calculated on its protein, carbohydrate, fat and fibre content. This method gives an accurate indication of which foods are best for weight loss and will be most satisfying.


WEIGHT WATCHERS and SmartPoints are the registered trademarks of Weight Watchers International, Inc. Trademark used under license by Weight Watchers UK Limited and Limited.


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