Press release: May 2015 | WW UK
The 'feel good' hit of the summer from Weight Watchers
Weight Watchers takes to the road to champion great tasting healthy food
Weight Watchers is launching a month-long tour of the UK to back its campaign to show how eating our favourite foods and feeling healthy is possible.
In response to a survey showing that half of all women confess to having little knowledge on which foods they should choose when adopting a healthy eating routine or wanting to lose weight, Weight Watchers is bringing its pop-up Feel Good Café to Brixton’s Windrush Square between 4th – 6th June to launch it’s tour. Showing Brits they don’t have to give up the food they love, Weight Watchers will be serving up a menu of tempting and satisfying dishes and snacks for any time of the day.
Feel Good Café diners can tuck into three different meals from this scrumptious menu, which has been created using Weight Watchers products available to buy in supermarkets
Tempting sausage sandwich
served on thick wholemeal bread Crunchy Love Fibre cereal
Mouth-watering quiche, a British favourite
Summertime cheese salad sandwich on thick wholemeal bread
Guilt-free mini chocolate roll Delectable salted caramel ice cream sundae
Dinner Exotic Chicken Katsu Curry Comforting Macaroni Cheese
The Brixton pop-up café will also feature a ‘selfie station’ for taking ‘feel good’ snaps with friends and family. Visitors will be asked to upload their picture with the hashtag #feelgood and invited to share how Weight Watchers has helped them feel today. Every social share through the Feel Good Café competition site will be entered into a prize draw to win 1 of 100 hampers filled with Weight Watchers goodies.
Zoe Griffiths, Head of Programme and Public Health at Weight Watchers UK, said: “We’re really excited to be launching the Feel Good Café in the capital. We want to help change people’s relationship with food for good by showing the capital they don’t have to give up their food favourites to be healthier. We look forward to welcoming as many people as possible to show them some delicious ideas.”
For those looking to lose some weight and get fit for this summer, Weight Watchers has developed a Feel Good for Summer Plan, with all the lifestyle, fitness and nutritional advice needed to lose up to a stone in eight weeks! With treat tracking and tips on staying hydrated to be healthy on the list, Weight Watchers will bring body and mind into perfect balance this summer.”
Zoe Griffiths shares a sneak preview of the Feel Good for Summer Plan below but full details can be found in the May/June issue of Weight Watchers magazine or online for website subscribers.
Feel good for summer with Weight Watchers’ top ten tips
Be inspired: ‘It may be an old photo or a quote but put this in a place such as on the fridge or on your phone where it will always inspire you and remind you of your goal.
Get support: Do it with a friend. Buddy up with a fellow member or, for extra Leader advice, our experts are on hand 24/7 with the new Weight Watchers Online Coach at weightwatchers.co.uk
Track: Our mix-and-match menu plan makes it easy to stay in control, but you still need to track. When you say ‘I’ll take a treat from my weekly allowance,’ make sure you do!
Sip smart: Our body weight is two-thirds fluid, which means staying hydrated is key to staying healthy. Aim to drink 6–8 glasses (1.2 litres) of fluid per day - a great choice is water
Get fruity: Fruit is not just essential for health, it’s also a great hunger- busting back-up if it’s a bit too early for lunch. With zero SmartPoints values, there’s no reason not to munch!
Be kit wise: An expensive price tag doesn’t necessarily make a pair of trainers the best ones out there. Do your research and ask a shop assistant for a proper fitting to ensure a correct fit
Jot it down: Don’t have time to exercise? Then make time. Putting a regular slot in your journal to follow the fitness part of the plan will help you break through the time barrier
Measure up: Jot down your waist, hip and leg measurements each week. Inches lost and your changing body shape will also spur you on
Treat yourself: Banning foods will only make you want them more so treat yourself on your days off. Banish the kids, turn off your phone and savour it.
Celebrate your wins: For each goal, whether it be an extra set of squats or losing a pound, spoil yourself with a new lipstick or a day out to keep you motivated.
The Weight Watchers Feel Good Café will be at Windrush Square Brixton, London between 4th – 6th June, for more information visit: weightwatchersfoods.co.uk.
If you can’t make it down to Windrush Square, tweet Weight Watchers at @ww_uk or find us on Facebook at www.facebook.com/weightwatchersuk for another chance to win a Weight Watchers hamper.
The Feel Good Café will be in the following locations this summer:
Windrush Square, Brixton: 4th – 6th June
Queen Victoria Statue, Manchester: 11th – 14th June
Dortmund Square, Leeds: 19th – 21st June
Victoria Square, Birmingham: 24th – 27th June
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Notes to the editors:
About Weight Watchers
Weight Watchers is the world’s leading provider of weight management services with over 50 years of experience. Weight Watchers is committed to providing a comprehensive approach to weight loss that is based on the latest scientific thinking and research. Sustained weight loss comes from taking a holistic view of all its components – food, exercise, behaviour and a supportive atmosphere, the Weight Watchers four pillar approach.
At the heart of Weight Watchers is the SmartPoints plan, which is designed with real life in mind. It offers you the freedom to eat what you want, when you want and still achieve a healthy, long-term weight loss of up to 2lbs per week. Based on proven, nutrition science, the SmartPoints plan guides you to healthier eating and a more active lifestyle – in a way that suits you best. As a member you are given a daily SmartPoints allowance based on your gender, age, height and weight which is yours to spend as you like throughout the day. Each food has a SmartPoints value, which is calculated on its protein, carbohydrate, fat and fibre content.
To find out more on all the support you can receive with Weight Watchers, please visit: www.weightwatchers.co.uk
Weight Watchers – Feel Good Food
The Weight Watchers Feel Good Food range covers smart food choices that help you keep better control of your weight every day, without giving up on the food you love. The Weight Watchers Feel Good Foods. The range includes products for sweet and savoury snacks such as Weight Watchers Caramel Wafers, Weight Watchers Cheddar & Onion Crinkles, Weight Watchers Hunters Chicken, Weight Watcher Bagels and Weight Watchers Hot Chocolate.
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