Press release: 1 Mar 2017 | WW UK

Weight Watchers delivers fresh produce directly to your door

Press Release

Weight Watchers has unveiled its latest innovative offering, the WW Smart Kitchen food box, to provide you with everything you need to whip up healthy, delicious and balanced meals from scratch.

With over five decades of experience helping people to reach their weight loss goals, Weight Watchers is the first weight-management brand to launch a weekly subscription-based healthy food box service.

Available to both members and non-members, WW Smart Kitchen has been designed to simplify healthy eating and guides people to make healthier food choices. No foods are off limits with Weight Watchers and the new service proves that cooking from scratch can be both convenient and simple.

In partnership with fresh food delivery company Bearfaced Groceries, Weight Watchers is working with top UK butchers and farmers to create boxes that contain the freshest and finest ingredients.

Delivered straight to your door, at a time that suits you, the tasty, wholesome box of delicious ingredients together with recipe cards means you can feel great about serving your family and friends healthy meals.  

All recipes have been developed by Weight Watchers and specialist chefs, with the SmartPoints values of all meals calculated by nutritionists to ensure that the service fits seamlessly into Weight Watchers flexible programme, whether you are a Weight Watchers member or just interested in healthy eating.

The unique and proven Weight Watchers SmartPoints plan guides people towards more nutritious, healthier choices, with all foods allocated a SmartPoints value based on calories, saturated fat, sugar and protein.

WW Smart Kitchen is available in three simple steps:

Order. Simply visit and choose the best box for you and then place your order. This will automatically guide you through the sign up process
Select. Choose a delivery date and time that suits you and the WW Smart Kitchen team will ensure that your ingredients are delivered to your door each week
Eat. Unpack your WW Smart Kitchen box, full of fresh, handpicked produce. Along with the easy step-by-step Weight Watchers recipe cards, you have everything you need to cook wholesome and tasty meals

Four WW Classic Smart Kitchen boxes will be available to order, with meals from £3.75 per person:

2-person box / 3 meals worth of recipes and produce (£35) 
2-person box / 5 meals worth of recipes and produce (£50) 
4-person box / 3 meals worth of recipes and produce (£55)
4-person box / 5 meals worth of recipes and produce (£75)

WW Vegetarian Smart Kitchen boxes are also available, with meals from £3.65 per person.

Steph Williams, Weight Watchers Recipe Development Nutritionist, said: “Each WW Smart Kitchen box is packed full of the freshest and finest ingredients, complete with recipes created by our specialist chefs, so now everyone can whip up high quality, healthy dishes for the whole family in the comfort of their own home.

“With the convenience of WW Smart Kitchen, meal planning is taken care of and the recipes are quick and easy to create, making it the perfect solution for novices and budding chefs alike.”

Weight Watchers member, Zoe Furnivall, commented: “I love my Smart Kitchen subscription! The courier messages on the day of delivery to let me know when the box will be arriving and even if you’re not at home, it can be left in a safe and dry place ready for your return. The ingredients are so fresh and really well packaged. It makes my week and sticking to the Weight Watchers plan so easy – everything is portion controlled, has a SmartPoints value and is absolutely delicious.”  

Phil Edge, MD and founder of Bearfaced Groceries, added: “We are excited to be teaming up with one of the biggest brand names in weight management to launch this offering. By combining our resources with Weight Watchers proven experience, together we look forward to delivering a whole new approach to healthy eating.”

For more information on Weight Watchers Smart Kitchen, please visit

- ENDS -

Choose the best plan for you

Meetings + Online

Access to weekly meetings + all the great benefits of Online


Follow the program 100% Online or on the WW app

Weekly Meetings

Unlimited access to weekly group meetings

Meetings + Online

Access to weekly meetings + all the great benefits of Online


Follow the program 100% Online or on the WW app

Weekly Meetings

Unlimited access to weekly group meetings

Notes to Editors

For more information please contact the Weight Watchers press office on 020 7100 7100 / 0784 219 304 or

About Weight Watchers International, Inc.

Weight Watchers International, Inc. is the world’s leading commercial provider of weight management services, operating globally through a network of Company-owned and franchise operations. Weight Watchers holds more than 32,000 meetings each week where members receive group support and learn about healthy eating patterns, behaviour modification and physical activity. Weight Watchers provides innovative, digital weight management products through its websites, mobile sites and apps. Weight Watchers is the leading provider of paid digital subscription weight management products in the world. Weight Watchers offers a wide range of food products, publications and programmes for those interested in a healthier lifestyle.

About SmartPoints

Weight Watchers SmartPoints is a simple counting system based on up-to-date nutritional science. It nudges members towards nutritious, healthier foods so that they eat better, feel better, have more energy and lose weight. Every food and drink has a SmartPoints value based on the number of calories and amount of protein, saturated fat and sugar it contains:

Calories establish the baseline of how many SmartPoints the food is worth
Saturated fat and sugar increase the SmartPoints value
Protein lowers the SmartPoints value

When members join, they are given a SmartPoints budget to spend however they like. It’s made up of a daily and weekly allowance, based on age, gender, height and weight.

About Bearfaced Groceries

Bearfaced Groceries, your one stop online grocery shop, launched with a simple idea; to provide real food brought to you from your local butchers, fishmongers and greengrocers. We focus on what our customers want and work with award winning suppliers to ensure that our meat, fish and veg is high quality, fresh, honest produce.

We want to nurture your nutrition, and give you a place to shop for your groceries. Not only convenient but also offering you the finest quality produce at the best price. Bearfaced wants to demonstrate that there is a community of people who want you and your family to be healthy and happy.  

We believe in tasty, wholesome meals cooked from scratch in order to lead a healthy, happy lifestyle. Our amazing value grocery boxes means hassle-free shopping in just a few clicks here and a few clicks there. The Bear has burrowed, swum and fought to source the freshest, quality ingredients possible and has developed a fantastic range of products so you and your family can eat well and be healthy for less.