WW Welcomes Curtis Pritchard to the WW Family As New Brand Ambassador

Following his body shaming experience, the professional dancer and TV personality joins WW to begin his weight loss and wellness journey
Published 3 October, 2019

LONDON, September 19, 2019 – Today, WW – the new Weight Watchers – announced much-loved professional dancer and TV personality, Curtis Pritchard, has joined the WW Family as a new WW brand ambassador, alongside Alison Hammond and Robbie Williams.

Curtis, who was recently body-shamed by receiving negative comments about his weight, has joined WW to build healthier habits so he can live a more active and healthier lifestyle.

The WW weight-loss programme will give Curtis the freedom and flexibility to enjoy the foods he loves, help shift his mindset and focus on sustaining a healthy lifestyle. As an ambassador for WW, Curtis will be sharing his weight loss and wellness journey along with the motivation behind his lifestyle changes on his social channels.

Curtis commented: “I had an amazing time in the villa, it felt like an eight week holiday. My body changed shape because I wasn’t eating well or exercising. I certainly didn’t expect to see the level of criticism I received when I left. I have never been overweight, but have seen my weight yo-yo throughout my childhood, and it can spiral out of control when I am off the road and not performing. I have tried many ‘crash’ diets but none of them have worked for me. They don’t allow me to eat properly so I find myself binge-eating and the weight piles back on. This makes me feel really low and I lack motivation.

“I am really excited to join WW as an ambassador and pleased to be following a programme that’s right for me. For me this isn’t just about losing weight, it’s about being a healthier version of me. I want to build healthy habits that allow me to adopt the right mindset, and sustain a healthier and active lifestyle that fits around my schedule.’’

Jemma Banks, Marketing Director at WW UK, WW, added: “We are so happy Curtis is joining our WW family and are looking forward to supporting him on his journey in transforming his relationship with food and wellbeing. We know his infectious energy and positive mindset will definitely help inspire others to adopt healthy habits.”

Curtis is working with a WW coach, attending workshops and using the highly-rated WW app to follow the programme. The WW programme is grounded in science, enabled by technology and powered by community. It is more effective and livable than ever, and WW remains a category leader, having been ranked #1 “Best for Weight Loss” for the ninth year in a row by health experts in the 2019 Best Diets rankings released by U.S. News & World Report. Curtis will document his experience on the WW programme through his social channels, while travelling, when he’s working and during everyday life at home. To stay connected to his journey on WW, follow him on Instagram and Twitter. To start your own weight loss and wellness journey with WW - the new Weight Watchers, sign up at WW.com