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H.J. Heinz Company, L.P. has pledged to make an additional donation to our charitable partners on behalf of Weight Watchers® Smart Ones® products.

Smart Ones



† Campaign activities available in participating areas only from 9/5/10 to 10/23/10. Weight Watchers will donate up to $1 million as follows: (1) For every 1 million pounds lost during campaign period, Weight Watchers will donate $225,000, up to $900,000; (2) For every qualified “Visit a Meeting for Free” coupon redeemed in meetings locations during the campaign period, Weight Watchers will donate $1.00, up to $10,000; (3) For each approved “Lose-A-Palooza” social media activity on 9/14/10, Weight Watchers will donate $1.00, up to $60,000; and (4) For each approved activity on each of six “Action Tuesdays” during the campaign period (except for 9/14/10), Weight Watchers will donate $1.00 up to $5,000 per Tuesday. Pounds lost by members will be determined by average weight lost per meeting attendance during the campaign period multiplied by total number of attendances during campaign period. Pounds lost by Weight Watchers Online subscribers will be determined by total weight loss recorded in the Weight Tracker during campaign period. All weight losses are subject to our healthy weight loss guidelines. Donations will be made 70% to Share Our Strength® up to $700,000 and 30% to Action Against Hunger up to $300,000. To learn more about the participating charities visit www.strength.org and www.actionagainsthunger.org.

†† Weight losses as reflected are not real time. Weight loss based on an anticipated cumulative weight loss of 4 million pounds over the 7 week campaign period, divided equally over the campaign period.

ACF-Sudan photos courtesy J. Seagle/Counterpart Images.